You are viewing bhartzer

bhartzer
06 March 2013 @ 10:43 am
Search Engine Optimization (SEO) – is technically defined as making your website more relevant to what a someone is searching for at a search engine--so your website will show up in the search engine results pages. Showing up will increase the traffic to your website and your company's overall online visibility. Even though it has a very simple definition, SEO has a very negative connotation to many people.

SEO is not easy. There are SEO problems all the time that arise if the person doing your website's search engine optimization is not done correctly. Even one little "mistake" by the site's SEO can ruin your entire business. I've seen this too often.

Some of these potential SEO problems can include:
Duplicate Content - people don't want to see the same content over and over again when they're searching for something. The search engines don't want to see it either.

Writing For Search Engines, Not For People - real people are coming to your website. So, you should target real humans, not be writing content that's full of keywords just because you want to "rank well" for a particular keyword.

Poor Keyword Strategy - pair your keywords with the content on your website and the products or services your business offers.

Link Building Issues - links from other websites are "votes" for your website. The more powerful the other website linking to you, the more powerful your website becomes in the eyes of the search engines.

Only utilizing On-Page/Off-Page Tactics - you have to combine both content on your website (on page tactics) with off page tactics to be successful.

Technical Issues - if you have problems with the technical aspects of your website then visitors will have problems, too. If there's a broken link, then search engines and visitors will see those. Fix the technical issues.
 
 
bhartzer
31 January 2013 @ 02:28 pm
In case you have a blog, then you definitely should be certain that that you just setup Google Authorship. By verifying your Google Authorship, you can make your blog content material really feel much more customized, as well as your photo will seem inside the Google search results subsequent for your photo. Around the Standing Dog blog, Josh shows you easy methods to setup Google Authorship in your blog, specially if Google Authorship will not be operating.

Google, when making Google Authorship, honestly desires authors to become transparent--which customers seriously want, also. We understand that adding a private really feel for your blog and producing it far more customized would be the technique to go these days. Consumers reading blog posts choose to interact using a true particular person, somebody who's making actual good quality content material. By claiming your Google Authorship and producing positive that your private photo shows up within the search engine outcome pages, you can actually get alot more clicks in the search results for your net web page. Persons have a tendency to click on pages which have photos--versus pages within the search results that do not possess a photo subsequent to it.

Claiming your Google Authorship is definitely not that problematic. Definitely, all you want to do is visit the Google Authorship primary web page and enter your e mail address of your web site that you just have--if it is a blog then you definitely should have e mail at your domain name so your e-mail address consists of your domain name. But, you will discover other strategies to claim Google Authorship, you may set up Google Authorship in order that you link for your Google+ profile. In any case, you'll want to link your Google+ profile back for your blog or website, to ensure that it really is listed as a website which you contribute to or create for. It is definitely a quite uncomplicated approach.

I personally have had fairly great good results with Google Authorship specially because I was capable to set up Google Authorship on my personal blog and add my profile photo (some get in touch with it an avatar). I definitely think that individuals will study my blog posts once they show up within the search results considering I'm a person who has taken the time for you to make the search results way more personalized--and somebody coming across my blog post is alot more probably to click considering that they see me--and I am transparent and give them fine facts on my blog.
 
 
bhartzer
15 January 2013 @ 01:48 pm
In a private, non-publicized press conference held at Facebook’s headquarters in Menlo Park, California, Mark Zuckerberg announced the new Facebook Graph Search, a way to search for things you might like based off what your friends think.

In Facebook Graph Search, the idea is this: Facebook wants you to be able to search for information on a much more personal basis compared to the way Google, Yahoo, Bing, and other search engines operate. The project is still in beta.

You can learn more about Facebook Graph Search if you go to https://www.facebook.com/about/graphsearch.

Here's how Facebook is pitching this:

Find people who share your interests
Want to start a book club or find a gym buddy? Connect with friends who like the same activities—and meet new people, too.

Explore your world through photos
Now you can use simple, specific phrases like “Photos my friends took in New York City” to find anything you want.

Discover restaurants, music and more
Explore new places to eat and new bands to listen to—all through people you know.

Facebook Graph Search is only available now in a very limited beta program for English (US) audiences. You have to sign up now to find out when you can start using Graph Search. To join the waiting list, you have to go to the Facebook Graph Search page and then click on "Join Waiting List" at the bottom of the page.
 
 
bhartzer
06 January 2013 @ 07:54 pm
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. For Local SEO, the local citations are a key strategy for 2013. David Daniels, a Search Engine Optimization Manager at Standing Dog Interactive in Dallas, Texas, describes how local citations are key for your 2013 Local Search Engine Optimization strategy.

Local search and mobile devices including mobile phones, tablets, laptops and any other future mobile engagement tool (probably invented by a kid whom will thrive and succeed to be the next Steve Jobs or Bill Gates) are married together for years to come. Link building, as we know it, is a dying system. Citations will be the new link in 2013.
 
 
bhartzer
29 August 2012 @ 12:05 pm
Are Facebook paid search results changing the game or causing problems? As sponsored search results appear in Facebook's typeahead, businesses have to consider the implications and challenges the new system presents. Is this feature causing problems by creating a whole new problem or is this new part of the Facebook paid search results on Facebook changing the game?

Josh Duke at Standing Dog, and interactive marketing agency based in Dallas Texas, asks this question on the Standing Dog blog:



With sponsored results appearing in the typeahead, Facebook is banking on the idea that users are going to be open to other search results; that users haven’t yet come to a decision. For instance, Facebook hopes that, if I have decided to buy a Fender guitar, I might still be interested in checking out Epiphone’s offerings. Maybe I will be and change my mind. Maybe I won’t be and get annoyed that what I want isn’t listed first.



If you are a Facebook user, have you noticed all of the places where Facebook's paid ads are appearing? Do you think this feature from Facebook is a game changer for the paid search industry or do you think it's eventually going to be replaced or go away?
 
 
bhartzer
11 June 2012 @ 10:31 am
There is a new blog platform in the US, known as Overblog. If you have ever attempted to add your social media content to your blog, you know how troublesome it could be. Setting up automated tweets, and posts is pretty. Overblog, a brand new blogging platform that allows you to create probably the most of social media, has launched within the US.



You first would have to log into your blogging account, and go through several steps before you are able to post your content material. Plus, taking your laptop to the department store while you’re trying on clothes, or to the big concert that all your friends are going to would be a MAJOR hassle. For those who are looking for a simpler solution to this ever growing problem of being able to conveniently share your social media content while on the go, then you might want to check out Overblog.com.

Creating an Overblog account allows you to combine all of your social media into one simple blog.

Overblog is really a great website for those looking for a better way to integrate their social media into their marketing. The live video streaming feature would be perfect for those that wish to do a live report on a trade show, or business conference. Also, being able to post from your mobile device (smart phones, tablets, etc.) is extremely convenient and makes blogging on the go even more possible. In the event you are looking for a new way to bring something special for your social media marketing, then you will want to take a second look at Overblog.com.
 
 
bhartzer
09 June 2012 @ 11:15 am
The best ornament for the garden - the all-natural abundance, but if it is not sufficient for you and want anypoint unusual, then you can use a wide variety of garden decorations: statues, lamps, mirrors, florists, vases, bowls of water, water features, baths and water troughs for birds.
The main matter is to choose them with taste and sense of proportion.

Ornaments for the garden will help to prepare the accents in the right places, will make the situation more comfortable, warm and cozy, and will help to create the effect of surprise and unexpectedness. Any decorative components must blend harmoniously with the whole entourage of garden. So, when deciding upon the shape and type of garden accessories, you must take into account the design of infield and home, and their sizes.

Garden statues and ornaments

These are garden statues or tiny statues mounted on pedestals or holders. Very important is the scale of the sculpture: it need to be commensurate with its environment. Too little garden statues - imperceptibly, and too big will suppress the surrounding vegetation.

In add-on to products from a normal gemstone, you can pick up economical garden statues from painted plastic, fiberglass or molded gemstone. A more democratic alternative to the solid statues - garden figures: gnomes, frogs, angels, geese, cats, dogs, little men. In case of figures, as well as with the statues, the main thing is not to overdo with them, you must observe the proportions.

Lamps and lightings

Lighting - is not just a ornament for the garden, allowing emphasizing the beauty of the landscape and terrain, select landscape components, but also the opportunity to manage an primary and stylish lighting plot in the dark.

The most common garden torches placed along the roads. They are also used for decorative lighting of water features, ponds, and crops. Especially popular are transportable lamps with sharp counters, powered by solar batteries. They're just stuck in the ground, and if necessary modify location quickly. The solar battery is recharged during the day and at night gives you light. It's simple, convenient, gorgeous, and the electrical cost.

Spas and drinkers for poultry

Birdbaths will look fantastic in both in the large and smaller garden. What a garden without birds? If you do not forget about them, then they will not fly by. To protect birds from cats, drinking and bafactor place must be on the leg, just above ground stage, that is why they have to be and the form of garden statues. Depth - about 25 mm. Also, do not forget that the birds in very open areas feel not secure. Most organically fit into the garden environment the garden statues from jewel and clay, especially when they begin to overgrow with moss.

fountains in the form of garden statues

This is unique enhance for both pure and artificial pond. The main point is that the fountain does not clutter up the pond, and it was an integral part. fountains in the form of garden statues - the perfect ornament for garden and patio where you can install a modest model that will work in automatic routine. Very cute look the garden water features that are complemented with garden statues and night lightings.

 
 
bhartzer
Google has begun migrating all Google Places pages to the new Google Plus Local pages. Whether you like or not, if your business currently features a Google Places page, your Google Places page has most likely already been replaced or upgraded to a Google Plus Local page. So, what does this mean to you and your company?

Nicely, the main goal here is to integrate Google's social aspect of Google Plus into your local business listings on Google. You'll have the chance to interact with your clients and possible customers, and they can interact with your business. Your local company ought to embrace the new Google Plus Local, particularly because this new platform will permit for these new customer interactions.

Google announced this new change on their Google+ page:



Today we’re rolling out Google+ Local, a simple way to discover and share local information featuring ZAGAT scores and recommendations from people you trust in Google+.

From the new “Local” icon on the left-hand side of Google+, you are able to search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that includes photos, Zagat’s high-quality scores and summaries, reviews from individuals inside your circles along with other information like address and opening hours.

Google+ Local is also integrated across the other goods you currently use each day, including Search, Maps and mobile, so you can get the same great local info wherever you go.



What's also important to note is the fact that Google will actually be indexing the new Google+ Local pages in their search results, which will offer a fantastic chance for the company to increase their overall search engine optimization potential. There's a very great opportunity that Google will assist drive visitors to your Google Plus Local page, which will help your business within the lengthy run.

There is no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook's local company pages.
 
 
bhartzer
01 June 2012 @ 10:12 am
Google has begun migrating all Google Places pages towards the new Google Plus Local pages. Whether you like or not, if your business currently has a Google Places page, your Google Places page has most likely currently been replaced or upgraded to a Google Plus Local page. So, what does this mean to you and your business?

Nicely, the primary objective here is to integrate Google's social aspect of Google Plus into your local business listings on Google. You'll have the chance to interact together with your clients and possible clients, and they are able to interact with your company. Your local company should embrace the new Google Plus Local, particularly because this new platform will allow for these new customer interactions.

Google announced this new alter on their Google+ page:



Today we’re rolling out Google+ Local, a easy method to discover and share local info featuring ZAGAT scores and recommendations from individuals you trust in Google+.

From the new “Local” icon on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that consists of photos, Zagat’s high-quality scores and summaries, critiques from individuals in your circles along with other information like address and opening hours.

Google+ Local is also integrated across the other goods you already use each day, such as Search, Maps and mobile, so you can get exactly the same fantastic local information wherever you go.



What is also essential to note is that Google will really be indexing the new Google+ Local pages in their search results, which will provide a wonderful opportunity for the company to increase their general search engine optimization possible. There's a very great chance that Google will help drive traffic to your Google Plus Local page, which will help your company within the lengthy run.

There's no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook's local business pages.
 
 
bhartzer
Have you attempted looking at how you are increasing your mobile conversions of the mobile web site? Let's think a little about your mobile web site. What is it's purpose?

So, if you have a mobile web site, apart from advertising the website and getting more mobile guests, what are you able to else can you do? Among the best things you can do is work to increase mobile conversions on that mobile site. When guests come to your mobile site, what would you like them to do? What actions would you like them to perform? Would you like them to contact you, fill out a form, or buy something?

With out knowing exactly what your goal or goals are for you mobile web site, it'll be extremely difficult to increase your conversions on that mobile website. So, I recommend initial defining your objective or goals for the mobile web site. When the website has been up and operating to get a while (or even a couple of days, for that matter), you may have some analytics information. Check out your Google Analytics or web analytics and see exactly where individuals are going and what they are performing on your mobile web site. That may assist you to define your conversion goals for your mobile website.

You might also currently have goals defined for your company, and for the main website. Would the same objectives for conversions be applicable to your mobile web site, also? Maybe. In some businesses they'll transfer for your mobile web site.

If you're still sure whether or not or not you need to optimize your mobile site's conversions, you need to evaluate your mobile conversion rates to that of your other web traffic. If conversion prices are much lower for mobile customers than conventional Web users, a website’s lack of optimization might be costing the website money. Oftentimes, guests struggle to locate the knowledge they require on websites that are not optimized for their device. Taking the time to optimize your website for certain visitors--and creating certain that they attain the meant goal--will assist.