Yesterday I talked about the Yahoo! Publisher Network launch and how it was going to be rolled out today. There's been a lot of buzz about it in the search engine marketing industry, as many folks have been anticipating a long-awaited rival to Google AdSense.

According to MediaPost, "Yahoo! plans to invite about 2,000 smaller publishers into the new offering, Yahoo! Publisher Network, before expanding further by the end of the year, said Will Johnson, general manager-vice president of Yahoo! Publisher Network Online.

At launch, the program is designed for publishers whose sites receive fewer than 20 million page views per month, said Johnson. The initial publishers will represent a wide range of sites, including e-commerce, travel and car verticals, and Web logs. To date, Yahoo! has been testing the program via its own employees who have blogs. "

A lot of people were hoping that they would be included and could sign up for the program, but it looks like only a select few will be invited to participated in this extremely small launch.

Tracking Internet Advertising Just as Important as Traditional Media

SEATTLE, WA -- (MARKET WIRE) -- 08/03/2005 -- The Internet is a powerful advertising tool, but many companies shy away from investing in it because they don't feel they can measure return on investment.

This is not true. The success of an online marketing campaign is easily measured, even formulaic, if you just follow four easy steps.

QUESTION 1: WHAT IS THE GOAL OF YOUR SITE, AND WHAT PAGES MARK THAT GOAL?

Your web site has some value-generating goal -- something that helps grow your organization. These goals are usually in line with larger organizational goals, and may include:

-- Generate leads.
-- Generate interest in a product or service
-- Get donations
-- Inform/persuade the public
-- Get votes

There is a specific page on your web site that indicates you've achieved that goal; when a visitor views that page, your site has generated value. Here are a few examples:
-- A visitor views the 'thank you' page at the end of an online store
checkout process.
-- A visitor views the 'thank you' page after someone completes an
information request form.
-- A visitor views the 'thank you' page after someone subscribes to your
e-mail list.
-- A visitor views a specific page of your site.
-- A visitor watches a specific video on your web site.

Goals run the gamut from making money to less tangible stuff. You MUST determine that goal and the page that marks it.
QUESTION 2: WHAT'S THAT GOAL WORTH?

Now the hard part -- what's it worth to your organization each time you achieve that goal?

If you're selling products online, it's easy: Find out your profit per sale, on a sale-by-sale basis. If you have a sales force, it's still pretty easy: Figure out how many Internet leads convert to customers, and the average value of those customers. Then multiply the two:

For example, if 25% of all Internet leads convert, and on average, each conversion is worth $1,000, the value of a lead is: 0.25 X $1,000 = $250

If your only online goal is to get people to see a specific page -- say, an article about Internet ROI -- it's a little more difficult, but not impossible. If, for example, 1% of everyone who reads your article online becomes a client, and on average each client pays $1,000 per year, then the value is: .01 X $1,000 = $10/person reading article.

If you've got a newsletter, the same measurement applies: Track how often newsletter subscribers become customers:

10% of all subscribers become customers, and average customer is worth $1,000 Value of one signup is: 0.1 X $1,000 = $100

Even organizations that don't sell stuff can measure effectiveness. Consider political organizations, where most of their work focuses on getting the word out, persuading the public, etc. For them, you can create a points system:

1 person reading a specific article = 5 points
1 person viewing a specific video = 5 points
1 person signing up for a newsletter = 10 points
1 person joining the organization = 100 points

This is pretty arbitrary, but it works as a comparative measure:
Campaign one got 30 people to watch a video:
30 X 5 = 150 points
Campaign two got 500 people to watch that video:
500 X 5 = 2500 points

We may not know, literally, the value of each campaign. But we know their relative effectiveness. The point here is you should always consider what your web site's goal is worth. Accuracy is important, but consistency is crucial -- as long as you can measure relative effectiveness, you can evaluate advertising effectiveness.
Regardless of your goals, make sure you understand their relative value.

QUESTION 3: HOW MANY TIMES DID YOU ACHIEVE THAT GOAL, AND WHY?

You know what your conversion goal is, from question 1. Now you need to know how often you achieve that goal. To do that, you need at least three out of the four basic metrics:

1. Landings on a specific page or file. You can measure the number of times a specific page or file is viewed using any basic web site traffic analysis software.

2. Where your site visitors come from. Again, any basic web site traffic analysis software can provide this.

3. Conversions. Some ad networks, like Google Adwords, provide built-in conversion tracking, so you can tell which ads generate value and which don't.

4. Source of each conversion. Again, use software such as Urchin™ to measure conversions generated by every advertising asset: Ads, search engine keywords, e-mail newsletters, and so on.

If you're selling products online the conversion metrics look like this: Shopping cart 'order confirmed' page was viewed 400 times, so we had 400 orders. 30 of those orders came from Google Adwords Ad #3. Those 30 orders totaled $4,000, with a profit of $3,000. So Adwords Ad #3 generated $4,000 in income, with a net value of $3,000.

Or, if you're looking at leads: The information request 'thank you' page was viewed 400 times, so we got 400 leads. 30 of those leads came from Google Adwords Ad #3. Those 30 leads have an average value of $250 each. So Adwords Ad #3 generated $7,500 in value.

If you're working with a marketing consultant who knows this is a priority, and you don't at least have three out of four metrics available, fire them and find someone else. No exceptions -- how can a consultant help you deliver effective marketing if they don't even know whether it's effective?

Measure any three out of the four metrics, and you can determine return on investment.

QUESTION 4: WHAT DID IT COST TO ACHIEVE YOUR GOAL?

Now you bring it all together. What did you spend to achieve your goal? If you're collecting all three conversion metrics, you're set:

Look at the value of each individual conversion in light of the cost of the advertising asset that generated that conversion:

Sale 1 generated $1,000. It came from Adwords Ad #3. I spent $50 on clicks from that ad before I got this sale. So I spent $50 to get $1,000 in business.

Then average it out: Sales from Adwords Ad #3 were worth $12,000. I spent $1,000 on that ad. Assuming I'm running a profitable distribution channel, I did pretty well.

If you only know landings, referrers and conversions, you can still figure out general performance:

This month I received 400 visits from Adwords Ad #3. Those visits cost me $50; I didn't get those last month. This month I generated an additional $2,000 in sales. Those additional sales came from the products promoted in Adwords Ad #3. I didn't do anything else. Chances are, Adwords Ad #3 generated most of those sales.

This isn't perfect, but you can at least determine which Internet advertising assets are not providing value: This month I received 400 visits from Adwords Ad #3. Those visits cost me $50. I didn't generate any additional sales this month. Adwords Ad #3 isn't working.

It's better to know for sure, on a conversion-by-conversion basis, what's generating value. But even if you don't know that much, you can at least do a gut check and know which ads are ineffective. Armed with that knowledge, you can make changes and see whether those changes improve results.

ONE LAST QUESTION: WHY SHOULD I DO THIS?

There are many, many payoffs for basic ROI measurement.

First and foremost: You can measure which ads and campaigns generate value, and which don't. The other benefits are almost as important, though. By gathering this kind of data over time, you can measure more than the effectiveness of individual assets -- you can measure the effectiveness of whole marketing campaigns, and of different messages.

That kind of business intelligence is invaluable, and means that measured Internet advertising delivers value far beyond individual sales.

Answer the four questions and you'll help your organization in the short term, with more effective Internet marketing. You'll also help in the long term, with strategic data you can use to refine all of your marketing efforts.

About Portent Interactive
Seattle-based Portent Interactive is a full-service interactive marketing and communications agency. Founded in 1995, Portent helps clients attract visitors and turn them into customers with strategic consulting, creative and technical expertise, search marketing and web analytics. Clients include the Dessy Group - www.dessy.com, the Seattle Audubon - www.seattleaudubon.org, and Princess Alaska Lodges - www.Princesslodges.com. For more information, visit www.portentinteractive.com.

Interactive Marketing, Inc., a leading web site optimization provider, is announcing the launch of it’s FREE web site optimization guide illustrating 5 easy strategies for optimizing your web site for maximum traffic and sales.

This free guide to Web Site Optimization http://www.interactivemarketinginc.com illustrates today’s top 5 principles for improving your Internet marketing results…

1. Identifying your winning web site strategy for reaching your goals;

2. The 3 critical components your web site needs for top search engine rankings;

3. Best practices for driving more targeted traffic with Pay Per Click Search Ads;

4. Getting your site to generate more sales with “Conversion Rate Optimization”;

5. And how to continually increase your ROI with Multi-Variable software tools.

"Companies spend a lot of money on the latest cutting-edge web site technologies and Internet Marketing tactics such as Flash multimedia files and pay per click search engine ads. Unfortunately, these are a complete waste of money if your web pages don’t convert your visitors into leads or sales,” said Matt Hockin, President of Interactive Marketing, Inc. "The web site optimization guide gives you today’s best strategies for boosting your web site traffic and sales in five steps that are easy to understand and implement."

For the Web Site Optimization Guide, see: http://www.interactivemarketinginc.com

About Interactive Marketing:
Interactive Marketing, Inc. provides web site optimization and search engine marketing services that “tune up” web sites for increased conversion rates, traffic, and profitability. Download your copy of the guide illustrating the best practices of Web Site Optimization www.InteractiveMarketingInc.com

Ion Channel Media Group Ltd. has launched a scientific literature ranking service in 7 key biotechnology fields. These fields include ion channels, knockout & transgenic mouse research, high-throughput screening, atrial fibrillation, AIDS & HIV, protein kinases and apoptosis. The service helps researchers pinpoint newly released scientific literature predicted to have a high impact in the specific fields.

(PRWEB) August 3, 2005 -- Privately held media company, Ion Channel Media Group Ltd. has released a free literature ranking service for field-specific biomedical literature. The literature ranking takes into account the prior citation history of the principal investigator and the citation history of the journal in which the research is published.

This scheme allows researchers to quickly identify articles of interest and also to rank leading laboratories in their specific field of interest. The literature ranking complements Ion Channel Media Group's career, news and structural databases. The biotechnology fields which are currently being targeted include ion channels (http://www.ionchannels.org), knockout and transgenic mouse research (http://www.knockoutscience.com), high throughput screening (http://www.htscreening.org), atrial fibrillation (http://www.atrial-fibrillation.org), AIDS and HIV research (http://www.aidshivresearch.com), protein kinases (http://www.kinaseresearch.com) and apoptosis (http://www.caspases.org).

"Citation analysis used to be only the domain of Thomson Scientific Corp. (ISI), but with increased computing power and optical character recognition technology, citation analysis is becoming available to all researchers. Open-source journal publishing will further increase the access to information since the digital format makes citation analysis even faster and easier. Citation analysis was an important part of Google's rise to fame and the structure of references in biomedical literature inspired them to create their pagerank algorithm.

Citation numbers remain the best metric of interest in an article, be it on the web or in the scientific literature. The users of our websites find it very useful to have quick access to recent news and literature published in prominent scientific journals from high impact laboratories," said CEO of Ion Channel Media Group, Christian Hesketh.

Google launched Google Scholar in late 2004, a free service which ranks scientific literature based upon citation frequency. There are also many fee-based services which provide citation analysis. What makes Ion Channel Media Group's offering different is that it uses an algorithm to predict the impact an article is expected to have in the future based on the citation history of the author and the journal. This forward-approach allows evaluation of scientific research immediately upon its release, permitting instant identification of important scholarly works.

Ion Channel Media Group is working on many more subject areas, but is limiting itself to biomedical literature for now.

About Ion Channel Media Group Ltd.

Ion Channel Media Group Ltd. is a privately-held media corporation based in Montreal, Quebec. The goal of the media group is to provide highly-targeted traffic to advertisers who wish to target a specific biotechnology field through targeted email or banner advertising campaigns. The other goal of the group is to provide free access to authoritative niche websites in order to build a highly targeted traffic-base.

Contact information:
Christian Hesketh - CEO
+1(514)245-8107
http://www.ionchannels.org

Barb Rowan has joined Outsource Marketing in the position of Art Director, where she will be responsible for direction and oversight on the firm's creative services, strategy, and visual communications.

A designer with both marketing skills and business experience, Barb has worked on in-house marketing communication teams, for outside ad agencies, and operated her own design studio. She brings more than 25 years of experience weaving print, Web, and 3-D projects together to create memorable and sustainable communication solutions.

"Barb brings deep experience, a great eye for design and a philosophy that’s perfectly aligned with the firm," said Patrick Byers, CEO of Outsource Marketing. "We’re excited to have her."

Rowan’s most recent work includes collaboration with numerous small to medium-sized businesses and organizations, including Microsoft, the City of Seattle, the City of Bellevue, King County (Washington), Neighborhood House, Essential Foods, Pegasus Coffee, Charlie's Produce, Bellevue Community College and the Program for Appropriate Technology in Health.

Rowan holds a B.A. in Fine Art from the University of Washington and has continued her professional development with an interdisciplinary approach to information and brand delivery systems. She volunteers for the American Civil Liberties Union of Washington and the Washington Native Plant Society.

ABOUT OUTSOURCE MARKETING
Founded in 1997, Outsource Marketing is a marketing outsourcing pioneer based in Bellevue, Wash. The firm provides a marketing department for companies that don’t have one, and more strategic and creative horsepower to companies that do.

Services include balanced and unbiased strategic planning, market research, advertising, direct marketing, public relations, internal communications, media planning, Web and new media services, and sales promotion. Contact Outsource Marketing at 800.803.3229 or learn more online at www.outsourcemarketing.com.

Just about everyone who’s earned revenue from Google Adsense is probably aware of the recent drastic changes in Google Adsense policies and regulations. Many large revenue streams generated from Adsense stopped flowing almost overnight when the Google wheels of progress were set in motion, especially the wheels of the “Virginia Man.” *

The Virginia Man was pulling in over $10,000 a month from Adsense (almost $400 a day). He bought a new Mercedes Benz Convertible for his wife using his Google Adsense earnings. But the next thing he knew, that income was down to just $10 - $20 a day. In fact, last month, he could barely afford to fill her car with gas.
And the really sad thing is, he's not alone.
Enter two gents who crash this Google Adsense party. They know that some of the attendees have earned lots of revenue bucks in the past from Adsense, like hireCentral, PetPlace.com and TestMagic.com. * However, there’s a negative spiral in motion. They overhear comments from a lot of "big players" in the search engine optimization (SEO) crowd, like:

1) Pages are taking longer than ever to get indexed

2) Adsense earnings per domain are down and

3) Entire domains are getting de-indexed almost overnight.

For many, it's their worst nightmare come true. But not for the two “BAD” boys, Adsense party crashers, Keith Baxter, SEO expert, and Ryan Deiss, co-founder of Nicheology.com, AKA Baxter and Deiss or “BAD” boys. Each gent came with his own unique method of generating more cash from website visitors. The party crashers recorded a two-hour-plus training call sharing their Adsense secrets and called it, “Beyond Adsense.”

BEYOND ADSENSE
The 120-minute "Beyond Adsense" teleconference training call shares insider secrets like how to roll out fast high quality products in virtually any market in under 24 hours, how to earn even when website visitors don’t spend, and much more. Some of their ideology has caused much controversy and led many smart niche marketers to rethink their business models.

The recorded call comes with several bonuses. There’s a 90-minute bonus Q&A audio session where the BAD boys answer all the questions they received following the "Beyond Adsense" training call. Plus Step-By-Step training videos are included, where Ryan walks you through their "feeder site/landing page" model and even gives you real world examples you can copy for your own sites.

Beyond Adsense also includes an exclusive Resource Guide, Vendor Rolodex, examples of LIVE Webpages that you can model, fully-edited transcripts of both the "Beyond Adsense" training call and the bonus Q&A Training Sessions. A JavaScript redirect code is also tossed in (with installation instructions); it’s what the gents used to convert their Directory Generator and Traffic Equalizer pages into feeder sites (a must-have code).

BAXTER AND DEISS
Keith Baxter is directly responsible for the successes of three of the hottest search engine manipulation programs on the market... Ranking Power, Niche Monster, and Traffic Monkey. He founded one of the most respected traffic and SEO how-to mastermind groups still active on the Internet today, featured at http://www.nothingheldback.com . And he runs a new video membership site called http://www.StealthTrafficSecrets.com and is a regular "Top Affiliate" for many programs offered through Commission Junction and Linkshare.

Deiss operates successful Internet marketing membership sites, is the author of a number of top-selling ebooks and speaker at some of the biggest Internet marketing events in the industry. He refers to himself as a “closet SEO and Adsense junkie” and currently operates websites in more than 300 niche markets.

Finally, two street smart backgrounds, two professional party crashers arrive to help share Adsense secrets. Two Google Adsense heroes, the BAD boys.

* From Keith Baxter, http://www.BeyondAdsense.com, 2005
** Case studies on Google’s Adsense site at www.google.com/adsense/success

Hispanic Business Magazine's July/August issue contains its annual report on the top 100 Fastest-Growing Hispanic-Owned Businesses in the United States. At the #6 spot is Zunch Communications, Inc. of Dallas, whose majority owner and co-founder, John Sanchez, incorporated the company in 2000.

(PRWEB) August 3, 2005 -- Hispanic Business Magazine's July/August issue contains its annual report on the top 100 Fastest-Growing Hispanic-Owned Businesses in the United States. At the #6 spot is Zunch Communications, Inc. of Dallas, whose majority owner and co-founder, John Sanchez, incorporated the company in 2000.

Widely recognized as an industry-leading publication, Hispanic Business has been the recipient of numerous prestigious awards, including the Maggie Award for Best Business/Finance Magazine. Hispanic Business articles are regularly syndicated by the New York Times and quoted by the Washington Post, Miami Herald, Los Angeles Times, USA Today and Advertising Age, among others.

Among the criteria for inclusion in the top 100 is percentage increase in sales growth over a four-year span, gross sales over a four-year span and number of employees added over the same period.

From 2000 to 2004, Zunch's gross sales grew by over 2,800%. During that same period Zunch's employee base grew by over 1,300%. Today, the company employs over 50 people in offices in Dallas, New York, Orlando and Mumbai.

“This is a great honor,” said Sanchez, who serves as Chairman & CEO of Zunch, “Our sales growth since 2000 has been over 2,800%, which is absolutely phenomenal. I would attribute that growth to many things, but mostly to the team we have been able to assemble at Zunch, who are all experts in their fields and very hard-working people.”

Dave Wilkie, Vice-President of Zunch and co-founder of the company, spent time with Sanchez when they attended school in Germany as American military dependents. He attributes the Army lifestyle they grew up under to Sanchez's ability to get things done.

“There's a 'can-do' attitude that exists among many military people. For the most part, you learn to take responsibility and not drop the ball – and if you do drop the ball – you learn to accept responsibility for your failure. It's a 'buck stops here' attitude that John has lived by and expects from his team,” said Wilkie, “We're all very excited for John for this recognition by Hispanic Business Magazine and we'll likely celebrate with some Coronas very soon.”

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. Zunch also maintains offices in New York City, Orlando and Mumbai.

XML feeds to Yahoo! are now fast, efficient and effective using BeyondROI's proprietary technology…..and customers are realizing results

Hallendale, FL (PRWEB) August 3, 2005 -– BeyondROI, www.beyondroi.com, a leading provider of search marketing services and proprietary search technology, today announced its feed crawling technology which enables clients' websites to have a completely automated XML trusted feed service to Yahoo! and other search engines. BeyondROI is one of the few firms worldwide to be a Yahoo! XML feed certified partner.

“The release of our advanced feed crawling technology gives our clients a great advantage over the competition”, says BeyondROI CEO and Founder Richard J. Pollack. “Search engine marketing has been a labor intensive and cumbersome process. After years of technology research and development, we are now able to automate the most time consuming components. The best part is we are able to provide our clients with high search rankings in a quick and efficient way.”

“Our feed crawling technology gives searchers exactly what they are looking for, and that is the primary objective of a search engine,” says BeyondROI Chief Technology Officer John T. Haney, who led the development of the spidering and algorithms used in BeyondROI's technology. “We can go out and crawl someone's web site, build a keyword list, unique title and description based on the content on the page, format it for the XML feed, and make that available within the natural search results – all without using valuable human resources,” says Haney.

Rather than copious hours spent researching keywords, BeyondROI's feed crawling technology automates the XML feed process, a significant time savings for IT and marketing personnel. “Although our technology does most of the heavy lifting, we still ensure a manual quality control process is also in place,” Haney explains.

ABOUT BEYONDROI
BeyondROI, www.beyondroi.com is a leading provider of search marketing services and proprietary search technology that boosts sales, lowers costs and increases companies' return on investment (ROI). More than one thousand brands, across diverse market sectors, have employed BeyondROI to more effectively reach their target audience, close more business and build customer loyalty.

BeyondROI provides both fully-integrated and a la carte search marketing services such as:
* Beyond Bid Management™ (pay-per-click implementation, tracking and optimization)
* Beyond Paid Inclusion™ (XML trusted feed services for Yahoo! and more…)
* Beyond Analytics™ (natural & pay-per-click tracking / ROAS analytics)
* Beyond SEO™ (natural / organic search engine optimization)

BeyondROI's technology team is focused on developing automated services that will help clients realize both greater efficiencies and effectiveness in their use of online and search engines to market products. Through superior automation, BeyondROI provides cost-effective campaign development and management for its clients, ultimately saving them time and money.

Headquartered in Hallandale, Florida, BeyondROI has offices in New York City and Atlanta and can be reached at 954.456.5000 or www.beyondroi.com.

WebAssist today announced the Pimp My Cart contest for designers of online storefronts. Winners in the contest will receive WebAssist software worth several hundred dollars; the grand prize winner will be awarded an Apple Color iPod worth $399 as well as $500 of WebAssist software.

(PRWEB) August 3, 2005 -- Designers of online stores have an opportunity to win a series of prizes including a high-end Apple iPod in the Pimp My Cart contest announced today by WebAssist. The contest showcases the best eCommerce sites created with WA eCommerce Suite or WA eCart software from WebAssist. Entries must be submitted by 12:00 midnight PST, September 15, 2005. Winners will be announced at the Macromedia conference, MAX, on October 16, 2005, in Anaheim, California.

Participants in the Pimp My Cart contest may win in one of four categories. Shopping carts displaying the best look and feel may take the Hottest Cart Skin prize. The online store exhibiting the most complete use the PayPal checkout system are in line to win the Smoothest PayPal Integration category. The Most Tricked Out Cart award goes to the shopping cart with the highest degree of functionality. Winners in all three of these categories will receive a credit of $300 toward any WebAssist software. One grand prize will be given to the Best Overall Cart: a new 60GB Color Apple iPod, worth $399, and $500 credit toward WebAssist software.

“The Pimp My Cart contest is a fun way for us at WebAssist to recognize all the hard work and innovative design that developers have infused into their online stores,” said Joseph Lowery, Director of Marketing for WebAssist. “Macromedia Dreamweaver and our eCommerce solutions, WA eCart and WA eCommerce Suite, provide a terrific toolset for designers and developers of all levels to create unique and effective Web shopping sites.”

To make it easier for more designers to participate, WebAssist is offering a 25% discount on WA eCommerce Suite for a limited time. Normally WA eCommerce Suite is sold at $399.99; with the contest discount, it can be purchased for $299.99. Current WA eCart owners can upgrade to WA eCommerce Suite for $299.99 and save $200.00.

The contest is open to anyone who has created an online store in WA eCart or WA eCommerce Suite. Designers may enter as many times as they like, but each entry must include a URL to a different online store. WebAssist reserves the right to include the sites entered and the names of the winners in marketing and promotional materials.

About Webassist.com Corporation
WebAssist makes the Web work with market-leading extensions (software add-ons) for the Macromedia platform in eCommerce and productivity. Through custom integration services, WebAssist empowers businesses to extend their product's reach into the world-wide developer market. WebAssist.com hosts a self-service developer community with over 200,000 members registered. WebAssist's partners include Macromedia, PayPal, Yahoo!, Google, and Affinity.

Affiliatetracking.com, seven year affiliate and ad tracking software veterans, have improved their cookieless tracking technology to permit integration with static or dynamic sites regardless of ecommerce cookie handling capabilities.

Rogersville, TN (PRWEB) August 3, 2005 –- Affiliatetracking.com, a seven year old respected affiliate software firm, has improved its cookieless tracking technology to allow integration with any site regardless of ecommerce cookie handling capabilities or site structure.

Since the release of the Jupiter Cookie Deletion Study and subsequent studies and publications, Affiliatetracking.com has experienced a slight increase in requests for cookieless tracking capability. Unfortunately, many of these inquiries were from online businesses whose ecommerce solutions or site structures (static rather than dynamic) did not accommodate the implementation of this feature. As a result, Affiliatetracking.com developed a new method for integrating their cookieless tracking feature with any site regardless of their ecommerce solution’s cookie handling capabilities or their site’s structure. Craig Belcher, CEO of TrackingSoft LLC states that this feature is “a very important milestone for TrackingSoft LLC, existing clientele and potential clients interested in utilizing this technology. When used in conjunction with cookie based tracking and our other strategic features, such as Direct Linking, our affiliate software, at its price and reliability, can not be matched.”

Affiliatetracking.com has also released the latest version of their affiliate software, version 2.3.2, which includes improvements in reporting, affiliate commission and order management capabilities. For more information on their latest enhancements and summer sales incentives, please visit http://www.affiliatetracking.com to take advantage of an online demo and package prices as low as $34.95 per month.

About TrackingSoft LLC:
Headquartered and doing business in Upper East Tennessee since 1998, TrackingSoft, LLC provides affiliate and ad tracking solutions from which businesses can build performance-based relationships that minimize customer acquisition costs and maximize the revenue potential of their websites. TrackingSoft, LLC’s client roster currently includes WordTracker, Free-CDSoftware, and IGE.

Hispanic Business Magazine's July/August issue contains its annual report on the top 100 Fastest-Growing Hispanic-Owned Businesses in the United States. At the #6 spot is Zunch Communications, Inc. of Dallas, whose majority owner and co-founder, John Sanchez, incorporated the company in 2000.

(PRWEB) August 3, 2005 -- Hispanic Business Magazine's July/August issue contains its annual report on the top 100 Fastest-Growing Hispanic-Owned Businesses in the United States. At the #6 spot is Zunch Communications, Inc. of Dallas, whose majority owner and co-founder, John Sanchez, incorporated the company in 2000.

Widely recognized as an industry-leading publication, Hispanic Business has been the recipient of numerous prestigious awards, including the Maggie Award for Best Business/Finance Magazine. Hispanic Business articles are regularly syndicated by the New York Times and quoted by the Washington Post, Miami Herald, Los Angeles Times, USA Today and Advertising Age, among others.

Among the criteria for inclusion in the top 100 is percentage increase in sales growth over a four-year span, gross sales over a four-year span and number of employees added over the same period.

From 2000 to 2004, Zunch's gross sales grew by over 2,800%. During that same period Zunch's employee base grew by over 1,300%. Today, the company employs over 50 people in offices in Dallas, New York, Orlando and Mumbai.

“This is a great honor,” said Sanchez, who serves as Chairman & CEO of Zunch, “Our sales growth since 2000 has been over 2,800%, which is absolutely phenomenal. I would attribute that growth to many things, but mostly to the team we have been able to assemble at Zunch, who are all experts in their fields and very hard-working people.”

Dave Wilkie, Vice-President of Zunch and co-founder of the company, spent time with Sanchez when they attended school in Germany as American military dependents. He attributes the Army lifestyle they grew up under to Sanchez's ability to get things done.

“There's a 'can-do' attitude that exists among many military people. For the most part, you learn to take responsibility and not drop the ball – and if you do drop the ball – you learn to accept responsibility for your failure. It's a 'buck stops here' attitude that John has lived by and expects from his team,” said Wilkie, “We're all very excited for John for this recognition by Hispanic Business Magazine and we'll likely celebrate with some Coronas very soon.”

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. Zunch also maintains offices in New York City, Orlando and Mumbai.