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bhartzer
Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today that it has been recognized by Google as an AdWords Qualified Company. Google awarded this status to Dealerskins based on strict qualifications including Dealerskins' team, which has three Google AdWords Certified Professionals, the size of the total AdWords accounts managed by Dealerskins, and Dealerskins' experience with AdWords campaigns.

Nashville, TN (PRWEB) July 9, 2007 -- Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today that it has been recognized by Google as an AdWords Qualified Company. Google awarded this status to Dealerskins based on strict qualifications including Dealerskins' team, which has three Google AdWords Certified Professionals, the size of the total AdWords accounts managed by Dealerskins, and Dealerskins' experience with AdWords campaigns.

In late November of '04, Google announced a new certification program. The goal of this new program was to recognize those companies that had distanced themselves from others in the field in their abilities to design and manage Google AdWords Pay Per Click programs. In order to be considered for this recognition a company has to demonstrate a complete understanding of the Google Pay Per Click system over a period of time and also pass rigorous testing to demonstrate knowledge of all aspects of these programs.

Pay Per Click (PPC) search engine marketing is a technique to reach and attract search engine users to business web sites- when users see and click on ads that appear in search engine results. Ads are created using keywords or phrases related to web site content. When consumers search on Google using one of the keywords, the ad may appear next to the search results. Now the business is advertising to an audience that is already interested in their products or services. The consumer can simply click on the ad to make a purchase or learn more about the business.

Businesses may either create their own AdWords account and go through the time-consuming process of account setup, activation, ad campaign monitoring, reporting and optimization, or employ the services of PPC search marketing specialists such as Dealerskins, to manage all these tasks.

Dealerskins account managers are currently working with numerous clients to create complete web solutions and Internet marketing strategies that include pay-per-click programs, paid inclusion, search engine optimization, website tracking and link building strategies.

"Our staff trains constantly to stay on top of the ever changing technology of Search Engine Marketing and Optimization," said Amanda Tossberg, Marketing Director with Dealerskins. "Being recognized by Google as one of their qualified companies is an important step in making sure that we provide our clients the best management of day-to-day and long-term campaign needs."

To find out how Dealerskins can help maximize the return on pay-per-click programs through their customized solutions, contact 404.314.5089 or email Ups(at)dealerskins.com.

About Dealerskins (www.dealerskins.com):
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins` websites have won numerous awards for excellence. For more information visit www.dealerskins.com

About Dominion Enterprises:
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.
 
 
bhartzer
In order to help organizations find experts in the search industry, topseos.com is releasing its top Internet Marketing & Services Vendor Rankings online and in print via the new Visibility Magazine.

Plymouth, IN (PRWEB) July 9, 2007 -- Topseos.com, a resource for evaluating internet marketing and services, announces the newest group of top Internet marketing and services vendors from organic optimization to PPC, email marketing, training, linking, web development and design, and more.

"The July 2007 rankings have a rare distinction. These rankings are the first to be simultaneously featured in print, i.e. in the Visibility Magazine which is releasing this month." Bill Peden said during the announcement of the release of the latest monthly rankings from topseos.com.

Internet Marketing and Services Vendor Rankings for July 2007 include:

Organic Optimization
1. SEO Image, Inc. - New York
2. Intrapromote LLC - Ohio
3. Bruce Clay, Inc. - California
4. SEO Inc. - California
5. Arteworks SEO - Texas
6. Ionic Media - California
7. YELLOW7 Interactive - Texas
8. Customer Magnetism - Virginia
9. TopRank Online Marketing - Minnesota
10. WebMama.com Inc. - California
11. USWeb.com - California
12. icrossing - New York
13. Service Internet Solutions, LLC - Connecticut
14. iProspect - Massachusetts
15. High Position Limited - United Kingdom
16. Dexterity Media LLC - Texas
17. Neutralize - United Kingdom
18. Submit Express - California
19. 1st on the List Promotion Inc. - Canada
20. Inteliture - Utah
21. Unreal Marketing, Inc. - Pennsylvania
22. Web Targeted - Utah
23. 87 Interactive - Pennsylvania¬¬
24. VKI Studios - Canada
25. First Page SEO - Canada
26. Reprise Media - New York
27. Prime Visibility - New York
28. eTrafficJams.com - Florida
29. Fathom SEO - Ohio
30. Blizzard Internet Marketing, Inc. - Colorado

Pay Per Click Management
1. Ionic Media - California
2. Intrapromote LLC - Ohio
3. SEO Image, Inc.- New York
4. SEO Inc. - California
5. SearchAdNetwork - Colorado

Link Popularity Services
1. Intrapromote LLC - Ohio
2. Ad Maiora - Italy
3. Patrick Gavin Inc. - USA
4. TextLinkBrokers.com - Arizona
5. LinkExperts - New York

Training Programs
1. Bruce Clay, Inc. - California
2. Search Engine College - Australia
3. Global Strategies International - Connecticut
4. Laredo Group - Florida
5. Apex Pacific Pty Ltd. - New Jersey

Email Marketing
1. VerticalResponse, Inc. - California
2. Topica Inc. - California
3. Constant Contact - Massachusetts
4. Double Click - New York
5. Mailworkz.com - Canada

Content Creation
1. InfoSearch Media - California
2. Ascent Copywriting - Massachusetts
3. Content Domain - California
4. The WriteContent.com - Canada
5. Smith Content - Maryland

Press Release Marketing
1. 24-7pressrelease.com - Canada
2. PR.com - New York
3. PR Web International, Inc. - Washington
4. Business Wire - California
5. PR Newswire Association LLC - New York

Website Traffic Analytics
1. Omniture, Inc. - Utah
2. Mondosoft - California
3. Web Trends Inc. - Oregon
4. Maxamine, Inc. - California
5. Click Tracks - California

Hosting
1. Rackspace Ltd. - Texas
2. Hosting.com - Kentucky
3. Interland, Inc. - Georgia
4. Hostway Corporation - Illinois
5. GoDaddy.com, Inc. - Arizona

Web Design
1. Oxidev Interactive - Florida
2. Ionic Media - California
3. ecisive.com - Florida
4. DeepBlue - Georgia
5. 352 Media Group - Florida

Web Development
1. red : rain Solutions - India
2. Red Clay Interactive - Georgia
3. 2advanced.com - California
4. DeepBlue - Georgia
5. avenuea-razorfish.com - Washington

Click Fraud Monitoring
1. Click Tracks - California
2. Click Authority - Florida
3. KlickPatrol - Georgia
4. ClickDetective Limited - Colorado
5. Clickrisk, LLC - Canada

SEM Tools - 5
1. Web CEO - Ukraine
2. ClickDetective - Colorado
3. BidMaximizer - Australia
4. SEO Suite - Australia
5. WebPosition Gold - Georgia

Criteria Topseos.com uses to evaluate applicants include:


What are the applicant firm's competitive advantages?
How are the applicant's services and pricing levels superior to the competition?
What is the availability of customer and technical support?
What is the average response time and time-to-resolution for client problems?
What SLA does the applicant provide?
What other attributes/innovations does the applicant provide to set it apart from the competition?
What is the average rating for the firm in terms of customer service?
What is the average rating for the firm in terms of efficiency?
What is the average rating for the firm in terms of overall performance?

Internet marketing and services companies wishing to be considered for the topseos.com Top 30 Directory can complete an application by registering as a service vendor and applying for rankings at: http://www.topseos.com/index.php?option=com_rank&task=GetYourFirmRanked

Companies that wish to research and evaluate internet marketing firms can easily do so at: http://www.topseos.com

About topseos.com
topseos.com was founded in 2002 by e-ventures and serves to provide the search engine marketing industry and companies with a single source for researching internet marketing vendors as well as a place for internet marketing and service providers to showcase their services. http://www.topseos.com
 
 
bhartzer
Tracy Fredrychowski, SEO Professional announced today that a specialized Search Engine Optimization Workshop is scheduled for August 20-24, 2007 to be held at the Radisson Hotel Charleston Airport in North Charleston, South Carolina.

Tracy Fredrychowski of SEAofSC stated that, "Companies are looking for solutions when it comes to their on-line marketing efforts. In today's competitive Internet marketplace it is vital that companies can position their Web site to be found on the Internet. Being able to offer this type of workshop to area business owners and being able to teach them the latest principles and strategies needed to gain those top positions on Google, MSN and Yahoo! is very exciting."

In describing the 5-Day Mastery Workshop, Fredrychowski added, "Many companies spend hundreds even thousands of dollars monthly on PPC (pay per click) ads. Showing companies how they can achieve top organic (non-paid listings) search results can save them valuable marketing dollars previously spent on PPC ads."

In the past many companies have outsourced their search engine marketing plans. By offering hands-on, non-technical workshops, business owners can learn to optimize their Web site in as little 5 days and see results quickly.

Web site owners attending the workshop can expect to learn:


How to Utilize User-Generated Content for Attracting New Traffic
Social Media Marketing Strategies
6-Step System for Gaining Top Rankings
Keyword Research
Which Search Engines and which Directories are Most Important
Advantages of Paid Inclusion
How to Stay out of Trouble with the Search Engines
How to Build Link Popularity
Working with Blogs
Converting Visitors to Buyers
Affiliate Marketing
In-depth Review of Google, Yahoo and MSN
Latent Semantic Indexing
Link Reputation
Truth and Myths About Search Engine Robots
Why Cascading Style Sheets are so Important
Article Marketing
Work Around Strategies - Frames, Flash, Databases Sites, Image Maps, JavaScript
Pay Per Click Advertising
Web Site Statistic and Log Analysis

Any business owner who wants to understand exactly what the search engines are looking for without guessing will truly benefit from this workshop. After class each student will receive an added bonus of 6 Months free Mentoring that will help them put their SEO skills to work on their own Web site.

Fredrychowski stated, "Students will work on their own Web site during the workshop and learn to recognize its strengths and weaknesses, along with applying their newly discovered SEO skills…putting the power of Internet marketing to work for them."

Fredrychowski concluded, "We have been offering SEO services to our clients for over 7 years and we know the significant impact good quality optimization has on a Web site. Being able to provide Web site owners SEO skills is just the beginning in making their Web sites more profitable."

The Search Engine Academy of South Carolina is the exclusive authorized training workshop to deliver SEO Training throughout the state of South Carolina.

For additional information on workshop dates and locations please contact Tracy Fredrychowski or visit http://www.searchengineacademysc.com
 
 
bhartzer
Mobile search engine marketing expert Gregory Markel, Founder/President of www.InfuseCreative.com , discusses the Apple iPhone's impact on the mobile browser's experience and mobile search engine marketing in both Investor's Business Daily and CNN articles and downloadable PRWEB Podcast this week.

"The iPhone browser is among the first true Web browsers," Markel said. "As a mobile search services provider, we, (Infuse Creative), need to become intimately acquainted with the iPhone browser, search and Web user experience."

Markel discusses the reasons why the Apple iPhone browser will serve to dramatically upgrade the mobile search engine user and browser experience.

Along with Nokia's S60 and Opera's mobile browsers, the iPhone browser takes mobile users into a new era of a more desktop browser like experience, with combined usability of the three browsers including:

Web 2.0 rendering including Ajax., (Though Flash rendering and Java support remains MIA. Adobe is rumored to be providing a version of Flash for the iPhone within 60 days.), Multiple rendering modes, Improved user interfaces, Keyboard shortcuts, Open second window, Memory manager, designed specifically to handle out-of-memory situations on the device; Mouse Pointer, delivering a desktop-like navigation experience, Web address auto-complete, Password manager, Find in page, Frames rendered as tables, Full support for "Text Search" capabilities, Reference UI, a reference implementation of standard browser user-interface features; Full mobility support for dynamic HTML and the scripting language that enables it, Preservation on mobile screens of original designer-intended web page layouts, with text custom-fitted to the mobile display width, Overview mode, Intelligent zoom, Opera Widgets and Greater security.

A helpful site that provides software that will allow users and developers to simulate the iPhone's mobile browser experience can be found at: http://www.marketcircle.com/iphoney/

Markel goes on to say, "One simple example of how the mobile search engine marketing experience has been changed by the iPhone can be found by simply loading Google.com. The user gets the normal, desktop version of Google.com rather than the default mobile version of Google.com, which is currently the case on my Treo, for example.

However, one obvious shortcoming remains, the inability to render Flash, which is a shortcoming for many sites, our client, New Line Cinema's hairspraymovie.com being an example. There may be good news on the horizon about this. My sources indicate that Adobe may be releasing a version of Flash for iPhone within the next 60 days."

Gregory Markel will be speaking publicly about the iPhone and mobile search engine marketing at the Search Engine Strategies conference in San Jose, August 20th, 2007.


CNN Article
Investors Business Daily Article
Apple iPhone

About Gregory Markel and infusecreative.com:
Gregory Markel, recognized as one of the early "pioneers of search" and his Infuse Creative search engine marketing company, are internationally regarded as one of the premiere tech driven lead generation, ecommerce, branding/awareness and entertainment focused search engine marketing companies in the world with clients that include; Mazda, Pacificare, Secure Horizons, United Health Group, Realty Executives, Natrol, National Geographic Channel, Kazoo Toys, The Venetian Resort, John Robert Powers, Prudential, Universal, CBS, EA Sports, FOX Network, New Line Cinema, Sony, Time Warner, Warner Bros, and many others representing dramatically varying client types. Infuse Creative was a 2006 Los Angeles Business Journal nominee for it's "Excellence in Business" award along side companies including Mattel, Inc.
 
 
bhartzer
NextEra Media is debuting its Pay-Per-Click Video Network after several months of beta-testing. NextEra CEO, Jaffer Ali said, "Since the beginning of the year we have aggregated 127 video sites into a network. Our goal was to offer a reasonably priced PPC program to advertisers and marketers. All clicks are generated in conjunction with video clips and the initial results have been extraordinary. All video sites are "safe-for-work" and currently serving over 300 million video views per month."

This is not the first time NextEra has created an advertising network. Back in 1999 NextEra aggregated content-based email publications into what became the largest e-zine network online. At its zenith NextEra controlled the advertising inventory of several hundred e-zines with over 63 million opt-in subscribers. Today's announcement marks the evolution from an email-centric model to a web-centric network utilizing state of the art streaming and licensed video content.

Ali continued, "The technological challenges are always a matter of development and tweaking, but getting licensed, fully legal content is what posed the major challenges. Fortunately our subsidiary video portal, EVTV1.com, has secured licenses with studios and producers which enables us to put our client's messages in and around thousands of professionally produced clips. Links to these content clips are placed on our network's video sites with the view either terminating on a special, branded landing page or the marketer's very own website. Our video player can be embedded anywhere so the client controls the environment in which their message is viewed."

It is estimated that 45% of all online advertising is spent via the PPC model. NextEra Media is marrying the most popular form of online advertising with the new Belle of the Ball -- online video.

Ali concluded: "Our Video PPC program addresses the two major concerns that clients have with online video advertising: the legality of the content used in their promotion, and the atmosphere that their message will be seen in. Our technology and fully legal content create a safe haven for marketers and advertisers alike. Quality video content will now be used to drive traffic."
 
 
bhartzer
The Sawmill Limited has announced a further expansion into the streaming media analysis market with the addition of two important media server platforms: Adobe Flash Media Server and Microsoft Media Server. This announcement brings the total number of formats supported (analyzed) by Sawmill to 13, consolidating its position as the #1 analysis tool for streaming media server log files.

Sawmill supports over 750 different log file formats providing accurate data for web, security, and IT professionals worldwide. Support for Streaming Media Servers is a key application area for Sawmill with support for 13 different log file formats, and more on the way. "No other analysis tool approaches Sawmill as the universal analysis solution for providers of streamed content" commented Les Ferrington CEO of The Sawmill Limited. "Content providers can now gain access to key performance statistics and provide usage and service level reports to their customers across all the most popular streaming server platforms."

Currently supported Streaming Media Server log files:

Adobe Flash Media Server Log Format
Microsoft Media Server Log Format
Quicktime/Darwin Streaming Server Log Format
Quicktime Streaming Error Log Format
Helix Universal Server (Style 5) Log Format
SHOUTcast W3C Log Format
Blue Coat RealMedia Log Format
Blue Coat Windows Media Log Format
Helix Universal Server Log Format
IceCast Alternate Log Format
IceCast Log Format
RealProxy Log Format
RealServer Log Format
New formats implemented on request

Steve Mack founder and CEO of LuxMedia (www.luxmedia.com) in a recent article for Streaming Media magazine had the following to say about Sawmill and the tools available to analyze streaming media log files (the full article can be viewed at http://www.streamingmedia.com/article.asp?id=9604&page=1

"Sawmill is a fully featured log-processing solution available in three different versions: Lite, Professional, and Enterprise. The Lite version is limited both by the number of profiles you can have (more on this below) and the amount of customization you can do. The Professional and Enterprise versions are the flagship products, with nearly identical functionality, except the Enterprise version includes external database support, multi-processor support, plus extensive customization of the user interface.

Sawmill includes rich documentation that explains how to install, operate, and customize the software. Sawmill can run either as a CGI program, or as its own standalone web server if you don't have a web server with CGI access. Sawmill runs on practically every OS and has a simple install process. After you install the software, you create profiles to process your log files.

Sawmill is very, very slick. From the install process through profile creation and report generation, it's rare that you need to consult the documentation -- it just works. For example, creating a profile couldn't be simpler. From the Administrative interface, you click the Create New Profile link at the top of the page. This causes a small window to pop up, which then walks you through the process. First you tell Sawmill where to find the log files you want to process. If the log files are on the same machine, you can browse to the directory using the Browse button. If they're on another machine you can tell Sawmill to retrieve them using FTP or HTTP."
Steve Mack, Luxmedia (www.luxmedia.com)

About Sawmill Profiles
Sawmill pricing depends on the number of profiles you need. Each streaming format requires a separate profile. Additionally, if you want to supply separate reports to clients, each client will require their own profile. So if you support Windows Media, RealMedia, Flash, and QuickTime, and have 10 customers for each then you will need 40 profiles to provide individual reports to each client on each format.

Sawmill Licensing & Pricing
Sawmill Lite starts at $99 for a single profile license, Sawmill Professional starts at $249 for a single profile license, and Sawmill Enterprise starts at $695 for a single profile license. Licenses are available in profile sizes as follows: 1, 5, 10, 25, 50, 100, 500, and unlimited. Upgrading profiles and upgrading the product are very simple and straightforward operations, with no loss of previous investment. Sawmill licenses may be purchased online in all three currencies (US$, UK£, Euros) at www.sawmill.co.uk or by contacting the sales desk at e-mail protected from spam bots or by telephone to +44 (0) 870 741 8787.

About The Sawmill Limited
The Sawmill Limited is the publisher of Sawmill software and provides commercial and technical support via distributors and resellers world-wide. Every copy of Sawmill includes email support and free access to minor releases. Support upgrades to Premium Care are available providing telephone assistance and free access to all updates, minor and major. Premium Care costs an additional 25% of the license fee.
 
 
bhartzer
Notabene.net, one of the largest online marketing companies in Scandinavia, has acquired UK-based Guava Ltd. (www.guava.com). Notabene.net A/S (www.notabene.net), which focuses primarily on Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), is quoted on First North under Copenhagen Stock Exchange OMX.

In a market with giants like Google, Yahoo and Microsoft dominating the headlines of online marketing globally, Danish Notabene.net A/S is about to create a strong niche for its own Search Engine Marketing business. It is Notabene.net’s intention to become Northern Europe’s leading player in the field of online marketing, an objective that Notabene.net has planned to achieve through acquisitions, internal growth, highly-qualified employees and technological developments.

With its acquisition of UK-based Guava Ltd., Notabene.net has now taken a decisive step toward achieving this goal.

Acquisition of Guava Ltd.
Guava is one of the largest and most well-respected search engine marketing and web development companies in the UK. Guava specialises in the field of Search Engine Marketing (PPC), Search Engine Optimisation (SEO) and web development providing services to a wide range of large companies both in the UK market and internationally, including ebookers, BT, Travelbag, WHSmith, STA Travel and others.

Guava Ltd. is a perfect fit with Notabene.net’s aggressive business development strategy.

“It is our plan to become Northern Europe’s market leader in the field of online marketing and we are going to achieve this objective through acquisitions and internal growth,” says Brian Mertz Pedersen, the CEO of Notabene.net.

“Through the acquisition of Guava, one of the largest and most well-respected search engine marketing companies in the UK, Notabene.net acquires some of the most qualified search engine marketing employees available. We are delighted that the transaction has completed which will ensure Notabene.net will be among the market leaders in one of Europe’s most mature markets,” continues Brian Mertz Pedersen.

Guava Ltd. was established in 1998 and now has 20 employees. Graeme Radford, Guava’s present Managing Director and co-founder, continues as the Country Manager and UK CEO.

“I am excited about becoming part of Notabene.net as it is clearly a rapidly expanding company with excellent knowledge of search engine marketing within the European market place. I am looking forward to strengthening and expanding Notabene.net’s position within the UK,” says Graeme Radford.

Other acquisitions in sight
The acquisition of Guava Ltd. is only the first in a range of acquisitions which Notabene.net expects to complete in the coming year. It is the intention of Notabene.net to make additional acquisitions, within Germany and the UK to further strengthen Notabene.net’s position within these markets. Notabene.net has in the last year acquired 6 businesses in Denmark and Sweden.

For further information, please contact:
Brian Mertz Pedersen, Group CEO, Notabene.net. Phone: +45 70 27 80 89, Mail : ir @ notabene.net
Graeme Radford, CEO, Guava Ltd. Phone: +44 0118 932 1100, Mail: graeme.radford @ guava.com

Om Notabene.net A/S
Notabene.net is Scandinavia’s leading and most rapidly growing Agency in the field of online marketing. Notabene.net specialises in online marketing, including SEM (Search Engine Marketing) and SEO (Search Engine Optimisation), and has more than 3,000 customers throughout Scandinavia. The customer portfolio covers some of Scandinavia’s leading companies, such as International Health Insurance, Novasol, Danware, Viasat, Oracle, Toyota and others.

In May 2006, the company was first quoted on First North under Copenhagen Stock Exchange OMX. Since being quoted, the company’s shares have increased by approx. 90%. Notabene.net is planning to apply for admission to official listing on the Copenhagen Stock Exchange OMX during 2007/2008.

Headquartered in Copenhagen, Denmark, Notabene.net has offices in Denmark, Sweden and England.