bhartzer ([info]bhartzer) wrote,
@ 2005-07-29 11:03:00
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eDiets UK Partners With ConsumerBase for OnLine Marketing Campaign
ConsumerBase (UK) Ltd. signs eDiets UK to long-term agreement for search engine marketing services.

CHICAGO and LONDON (PRWEB) July 30, 2005 -- ConsumerBase (www.consumerbase.com) - an industry leader in search engine marketing services, today announced a long-term agreement with Tesco eDiets (www.eDietsUK.co.uk), a Tesco.com site, to provide search engine marketing services in the United Kingdom and Ireland.

Founded in 1996, eDiets.com is the premier online diet, fitness and healthy living destination on the Web. More than 1.9 million consumers worldwide have become paying eDiets.com customers and eDiets.com's multiple electronic newsletters have attracted more than 13 million subscribers.

"After an extensive testing process, ConsumerBase proved it could deliver superior results with its search engine marketing capabilities," said John Callan, Business Development Manager at Tesco eDiets. "ConsumerBase's creativity and expertise enables eDietsUK.com to reach the consumers most likely to benefit from our services."

"The addition of Tesco eDiets to our rapidly growing client roster reinforces ConsumerBase's position as an industry leader in interactive marketing," said Larry Organ, CEO of ConsumerBase. "We look forward to offering eDiets UK a cost-effective and targeted approach to search engine marketing."

About eDiets UK
Since July 2004, Tesco.com Limited has the exclusive license for eDiets.com in the UK and Ireland under the URLs www.eDietsUK.com, www.eDiets.ie, www.tescodiets.com, and www.tescodiets.ie.
eDiets.com (NASDAQ:DIET) is the highly successful online subscription weight loss company based in Deerfield Beach FL. It is the leading online diet, fitness and motivation destination with over 1.9 million paid subscribers and 13 million on its newsletter list with over 4.5 million combined pounds lost.

eDiets offers 13 personalized online programs including the Atkins Nutritional Approach(tm), Type 2 Diabetes, Low Fat, and Cholesterol-Lowering plans. Members choose a plan and complete a personal profile questionnaire to determine how to best tailor the program for their unique needs. Each meal plan is custom-tailored for the member's distinct food preferences and lifestyle, and personalized shopping lists are provided. To ensure success, members have 24/7/365 access to eDiets' "Support Central" through which they can garner real-time motivation and support from eDiets' staff experts and member peers.

About ConsumerBase
ConsumerBase offers multi-channel e-marketing solutions to a wide range of clients through its behavior-enhanced consumer database, private network of websites and online marketing services including search engine marketing and banner placement. For more information, visit www.ConsumerBase.com or contact 877-440-3282.



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