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21 March 2005 @ 10:01 am
Dallas/Fort Worth Search Engine Marketers Offer Education on Log File Analysis and Pay-per-call Ads  
Dallas/Fort Worth Search Engine Marketers Offer Education on Log File Analysis and Pay-per-call Advertising: DFW Search Engine Marketing Organization to Host Speakers

The Dallas/Fort Worth Search Engine Marketing Organization will be hosting two speakers that will discuss the benefits of log-file analysis with regards to search engine marketing as well as exploring the possibilities of pay-per-call advertising, a new advertising model where businesses pay for calls generated from internet.

Dallas/Fort Worth, TX (PRWEB) March 19, 2005 -- The Dallas/Fort Worth Search Engine Marketing Organization will be hosting two speakers that will discuss the benefits of log-file analysis with regards to search engine marketing as well as exploring the possibilities of pay-per-call advertising, a new advertising model where businesses pay for calls generated from internet.

If you have any interest in keeping up with the latest developments in the search engine marketing field for your company or your clients, don't miss this discussion.

Meeting Details:
Seating limited - to reserve your place, please RSVP to 972.831.2124

Date:
Monday, March 21, 2005, 6:30 PM

Cost:
DFWSEM Members: Free
Non-members: $10 at the door

Meeting Place:
Romano's Macaroni Grill in Addison / North Dallas, on
Beltline Road between Midway and the Tollway.
4535 Beltline Rd., Dallas, TX 75001
Phone: 972-386-3831 Dallas, TX 75001
Phone: 972-386-3831
http://www.macaronigrill.com/menu/default.asp?Unit_ID=001.009.0002

About the Presentations:
Log File Analysis
With marketers investing more in paid and natural search engine strategies to gain an even larger share of traffic and conversions, 2004 was a banner year for search. There are seven key areas in conversion analytics that are being used to measure other marketing efforts in relations to search; campaign performance, search engine results, commerce analysis, content effectiveness, navigation analysis, audience segmentation and customer service. Organizations are investing in both paid and natural search strategies to track results from ranking to revenue, further enabling companies to understand where they need to invest from a profitability perspective. Learn the critical analytics that can help companies not only make better decisions about where to prioritize natural search or invest more in paid search, but how analytics can help better prioritize marketing spent across all marketing efforts and ensure that traffic helps achieve business goals.

Speaker Bio
Jeff McCauley, Southwest Territory Manager
WebTrends
Jeff McCauley, Southwest Territory Manager, is responsible for all WebTrends web analytics enterprise sales in the southwestern region of the U.S. Mr. McCauley has more than 10 years of experience in enterprise software sales and has been working with WebTrends customers for five of those years, ensuring that WebTrends meets their unique business objectives and improves their return on investment.

Mr. McCauley's past experience includes account management positions at Computer Associates and Triad Systems. He has experience speaking at various WebTrends conferences and events, including its worldwide educational Seminar Series and customer user group forums.

Mr. McCauley holds a degree in Economics from the University of Oklahoma.

Pay-Per Call
Representatives from Findwhat.com will discuss their pay-per-call product and how it can benefit marketers of any size.

Speakers Bio
Michael Kerans, Senior Vice President/General Manager, Pay-Per-Call
Findwhat.com
Michael Kerans is Senior Vice President/General Manager, Pay-Per-Call joining the team in early 2005.

Mr. Kerans’ background includes extensive program distribution experience for Paramount Television Group and Warner Bros. Domestic TV. Additionally, he managed traditional and non-traditional media sales efforts for Paramount as SVP, Strategic Planning and Sales. At Paramount, he started and ran the studio’s online advertising business. His group was responsible for monetizing all websites associated with Paramount’s television and theatrical properties. Mr. Kerans later founded Mill River Media, a non-traditional media rep firm, now a part of E.E. Finch & Co. Clients included Paramount, CBS, NBC Enterprises, Sony as well as Fortune 100 advertisers and their agencies.

Mr. Kerans began his career managing programming development at Bozell (now Interpublic Group). He graduated cum laude from The University of Massachusetts at Amherst with a B.A. in Legal Studies.

Emily Merkle, Senior Account Executive
FindWhat.com:
After several years as a Ph.D. student studying Psychology at The
University of Texas at Austin and Georgia Tech, Emily joined the
FindWhat.com team in 2001.

She has contributed to the Sales effort for the past 3.5 years, and was named Employee of the Year in 2003. Emily currently handles agency relations for the Southwest and Southern California from FindWhat.com's Manhattan office.

Question and Answer session to follow presentations.

About DFWSEM
The Dallas/Fort Worth Search Engine Marketing Organization is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex. To become a registered member of DFWSEM email e-mail protected from spam bots. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site, and a complimentary subscription to Revenue Magazine. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex.

For more information, visit http://www.dfwsem.org

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