bhartzer (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} bhartzer) wrote,@ 2007-07-09 10:47:00 |
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NextEra Media Rolls Out Its Pay-Per-Click Video Network
NextEra Media is debuting its Pay-Per-Click Video Network after several months of beta-testing. NextEra CEO, Jaffer Ali said, "Since the beginning of the year we have aggregated 127 video sites into a network. Our goal was to offer a reasonably priced PPC program to advertisers and marketers. All clicks are generated in conjunction with video clips and the initial results have been extraordinary. All video sites are "safe-for-work" and currently serving over 300 million video views per month."
This is not the first time NextEra has created an advertising network. Back in 1999 NextEra aggregated content-based email publications into what became the largest e-zine network online. At its zenith NextEra controlled the advertising inventory of several hundred e-zines with over 63 million opt-in subscribers. Today's announcement marks the evolution from an email-centric model to a web-centric network utilizing state of the art streaming and licensed video content.
Ali continued, "The technological challenges are always a matter of development and tweaking, but getting licensed, fully legal content is what posed the major challenges. Fortunately our subsidiary video portal, EVTV1.com, has secured licenses with studios and producers which enables us to put our client's messages in and around thousands of professionally produced clips. Links to these content clips are placed on our network's video sites with the view either terminating on a special, branded landing page or the marketer's very own website. Our video player can be embedded anywhere so the client controls the environment in which their message is viewed."
It is estimated that 45% of all online advertising is spent via the PPC model. NextEra Media is marrying the most popular form of online advertising with the new Belle of the Ball -- online video.
Ali concluded: "Our Video PPC program addresses the two major concerns that clients have with online video advertising: the legality of the content used in their promotion, and the atmosphere that their message will be seen in. Our technology and fully legal content create a safe haven for marketers and advertisers alike. Quality video content will now be used to drive traffic."
NextEra Media is debuting its Pay-Per-Click Video Network after several months of beta-testing. NextEra CEO, Jaffer Ali said, "Since the beginning of the year we have aggregated 127 video sites into a network. Our goal was to offer a reasonably priced PPC program to advertisers and marketers. All clicks are generated in conjunction with video clips and the initial results have been extraordinary. All video sites are "safe-for-work" and currently serving over 300 million video views per month."
This is not the first time NextEra has created an advertising network. Back in 1999 NextEra aggregated content-based email publications into what became the largest e-zine network online. At its zenith NextEra controlled the advertising inventory of several hundred e-zines with over 63 million opt-in subscribers. Today's announcement marks the evolution from an email-centric model to a web-centric network utilizing state of the art streaming and licensed video content.
Ali continued, "The technological challenges are always a matter of development and tweaking, but getting licensed, fully legal content is what posed the major challenges. Fortunately our subsidiary video portal, EVTV1.com, has secured licenses with studios and producers which enables us to put our client's messages in and around thousands of professionally produced clips. Links to these content clips are placed on our network's video sites with the view either terminating on a special, branded landing page or the marketer's very own website. Our video player can be embedded anywhere so the client controls the environment in which their message is viewed."
It is estimated that 45% of all online advertising is spent via the PPC model. NextEra Media is marrying the most popular form of online advertising with the new Belle of the Ball -- online video.
Ali concluded: "Our Video PPC program addresses the two major concerns that clients have with online video advertising: the legality of the content used in their promotion, and the atmosphere that their message will be seen in. Our technology and fully legal content create a safe haven for marketers and advertisers alike. Quality video content will now be used to drive traffic."
