Dave Thomas, from Company.com, wrote a blog publish about determining to outsource your blog or just writing it in-house utilizing your company's employees.
There are many concerns when deciding to outsource your company blog or not, which includes: these considerations:
-- Should you choose to go outdoors using the weblog, make sure the voice and message sound as if they are coming out of your business rather than a PR firm, as getting a weblog that does not possess the tone of your business can backfire on you. Whilst a weblog may be tiresome to keep up, maintaining it in-house usually appears to me to become the much better choice, merely because of the reality your workers know their business better than outsiders do;
-- Those in your company are your leading assets because they ought to know the ins and outs from the company. Many occasions the blog will be handled inside the marketing division, so that is exactly where your efforts should be targeted if you want to maintain the weblog in-house. Should you be looking to job that department with other responsibilities, then think about having the head from the company create it so it gives it much more authority. Lastly, you are able to look to go outdoors the business for assistance;
-- What is the message you can be sending for your clients by outsourcing the blog? Some customers might take it while you don’t have enough time for that weblog, so maybe you don’t have enough time for them too. It's important to believe ahead how what you do as a business will probably be perceived by the public, that consists of blogging.
-- Going outdoors the business with the blog means that you could possess a little much less manage over it. It also means that you both have faith in the people creating and posting it or you end up getting somebody in-house evaluation every posting before it goes live. By performing the latter, you are most likely best off trying to keep it in-house;