Facebook lately revealed Timeline for Pages, and subsequently removed the Facebook default landing tab. You can no lengthier set a default landing tab. Whilst numerous individuals who admin Facebook business pages are shocked by this move, or maybe even baffled, let's discuss why this is really a great move by Facebook, rather than such a bad factor.
While you recall, prior to the introduction of Facebook's Timeline for Pages function, Facebook company web page administrators had been in a position to choose whether they needed Facebook users to land around the page’s Facebook wall or one of its various customized tabs. Numerous manufacturers, for many many years, relied on the default-tab feature to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button so as to achieve access towards the Facebook company web page and its fan-only content.
Previously, before Timeline for Pages was put into action, Facebook business administrators could select which tab was shown because the default. And it could differ depending on which content material they needed the user to determine once they first went to the Facebook company web page.
When Timeline for Pages was exposed, that all changed. Now there's no Landing Tab default.
Now, like a Facebook business page administrator, just because you cannot set a contest or other customized app because the default tab does not imply you cannot immediate both Facebook fans and non Facebook fans to that tab via an ad or perhaps a Facebook icon in your website. Or perhaps a newsletter. Every Facebook app will nonetheless have its personal own unique app URL. If you would like your Facebook customers to land around the contest or an additional customized app, create the app and make use of the app’s link, not the link towards the web page, for your ads. Embed the app’s link within the Facebook icon on your web site and in newsletters.
There might be some confusion and additional function in order to create modifications to your Facebook company page in order for Facebook Timeline for Pages to convert nicely. But more than the long run, I do believe that this was a needed change. What do you think?