bhartzer (bhartzer) wrote,

How One Setting Could Be Hurting Your WordPress Search Engine Optimization

Did you know that one little, easy-to-fix, blog setting in WordPress actually has the energy to virtually kill any and all your WordPress Search Engine Optimization efforts of all of your weblog posts? If you do not setup WordPress properly, this one setting will make all your Seo efforts go down the drain. Unless of course this is set properly, you might not even know why your weblog poss aren't ranking nicely in Google. Let me clarify.

When you publish a blog post on your WordPress blog, in the event you do not possess the date and time set correctly, the blog publish might be published as if it had been published in the past (for example, one day ago), when truly it is being posted/published "right now". Why is this an issue? Google uses the date *YOU SET* in your WordPress blog to figure out when precisely a weblog publish was published. And Google utilizes that date in the real search outcome listing for the blog post--as nicely as part of the "freshness" part from the search engine algorithm.

When you have your time zone set incorrectly, you'll quite possibly not get any additional Search engine optimization boost in the "freshness" of the blog publish. Your blog publish will never display up in the direction of the leading of the search results if somebody searches to get a keyword phrase and sorts the search results by the "past hour" or sorted "by date". There is an option to do that shown on the left sidebar from the search results, as shown beneath:

But, what may be more essential, is that your new blog publish may not receive as a lot of an "SEO boost" from extra new links, social bookmarks, or social "sharing" that occur rapidly after a blog post is published. It's been my observation that if a blog publish is posted (it's a new URL) and it receives new links, social bookmarks, and social "shares" within a certain period of time, that new URL starts to achieve traction: and will eventually rank better than if it isn't promoted. Weblog posts, even if they are published and promoted right following becoming published, will not benefit from the additional promotion if the Time Zone setting isn't correct in WordPress. Why?

If Google thinks the weblog post is "old" then it'll not benefit from the "freshness" of the blog post. Although it might in fact be new and fresh, Google relies around the date that "we set" on our weblog posts, not when they initial discovered the URL.

So, how do you alter this? How do you make certain that your WordPress weblog posts aren't falling victim to this wrong setting?

1. Log into WordPress (i.e.,
2. Around the left side, choose "settings".
3. In the middle from the page, look for "Timezone".
4. verify your timezone to create sure that the time is correct

If everything is right, then you should be just fine--there is nothing to alter. If it is not correct, or when the timezone is displaying something different, you then may have Seo issues with every and every weblog post. And if you are doing any weblog post promotion and link building for your weblog posts, you probably currently understand that the timing is essential. Don't let your one easy WordPress setting hurt all of your search engine optimization efforts. Verify your timezone setting.

I just have 1 question: Why is Google relying around the date that we set on our own blog? Should not Google be relying on the date of when they crawl our new blog post?
Tags: blog search engine optimization, blog seo, search engine optimization, seo for blogs, wordpress, wordpress search engine optimization, wordpress timezone setting

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