Exactly the same goes for social media websites like Twitter, also. There needs to be some reason why someone would wish to follow you on Twitter. You will find certain celebrities that have plenty of Twitter fans just because of who they're and what they tweet about. But for your rest of us, the other 99 % that set up Twitter accounts and only dream of getting 1 million followers, or even 1 hundred thousand followers, you have to provide your followers something. Granted, it does not necessarily have to be some monetary present, payment, or even some type of "prize". But you need to give Twitter users some reason to adhere to your Twitter account and interact with you on Twitter.
Standing Dog, on their interactive marketing blog, explains how to build your Facebook fans and Twitter followers organically in seven steps. They are seven pretty simple tasks that you can carry out without a lot of investment. Lauren Parajon from Standing Dog believes that in the event you follow these seven actions you will gain more Facebook fans, and you will acquire much more Twitter followers.
Lauren says that "You have to construct an audience to cultivate an internet neighborhood of brand supporters. You have to concentrate on your existing fans to achieve new fans. The much more frequently your fans interact with your brand, the better opportunity you have at their friends seeing it in their newsfeed and determining to become a fan also. Each time somebody interacts together with your page, it is free advertising for your brand."
So, that entire "If you build it, they will come" saying only holds accurate in the event you redefine the it. It isn’t a Facebook web page. It isn’t a Twitter account or a YouTube video.
It's an audience.