Nicely, the primary objective here is to integrate Google's social aspect of Google Plus into your local business listings on Google. You'll have the chance to interact together with your clients and possible clients, and they are able to interact with your company. Your local company should embrace the new Google Plus Local, particularly because this new platform will allow for these new customer interactions.
Google announced this new alter on their Google+ page:
Today we’re rolling out Google+ Local, a easy method to discover and share local info featuring ZAGAT scores and recommendations from individuals you trust in Google+.
From the new “Local” icon on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that consists of photos, Zagat’s high-quality scores and summaries, critiques from individuals in your circles along with other information like address and opening hours.
Google+ Local is also integrated across the other goods you already use each day, such as Search, Maps and mobile, so you can get exactly the same fantastic local information wherever you go.
What is also essential to note is that Google will really be indexing the new Google+ Local pages in their search results, which will provide a wonderful opportunity for the company to increase their general search engine optimization possible. There's a very great chance that Google will help drive traffic to your Google Plus Local page, which will help your company within the lengthy run.
There's no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook's local business pages.