Nicely, the main goal here is to integrate Google's social aspect of Google Plus into your local business listings on Google. You'll have the chance to interact with your clients and possible customers, and they can interact with your business. Your local company ought to embrace the new Google Plus Local, particularly because this new platform will permit for these new customer interactions.
Google announced this new change on their Google+ page:
Today we’re rolling out Google+ Local, a simple way to discover and share local information featuring ZAGAT scores and recommendations from people you trust in Google+.
From the new “Local” icon on the left-hand side of Google+, you are able to search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that includes photos, Zagat’s high-quality scores and summaries, reviews from individuals inside your circles along with other information like address and opening hours.
Google+ Local is also integrated across the other goods you currently use each day, including Search, Maps and mobile, so you can get the same great local info wherever you go.
What's also important to note is the fact that Google will actually be indexing the new Google+ Local pages in their search results, which will offer a fantastic chance for the company to increase their overall search engine optimization potential. There's a very great opportunity that Google will assist drive visitors to your Google Plus Local page, which will help your business within the lengthy run.
There is no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook's local company pages.