bhartzer (bhartzer) wrote,

Why Ads in Facebook Paid Search Results?

Are Facebook paid search results changing the game or causing problems? As sponsored search results appear in Facebook's typeahead, businesses have to consider the implications and challenges the new system presents. Is this feature causing problems by creating a whole new problem or is this new part of the Facebook paid search results on Facebook changing the game?

Josh Duke at Standing Dog, and interactive marketing agency based in Dallas Texas, asks this question on the Standing Dog blog:

With sponsored results appearing in the typeahead, Facebook is banking on the idea that users are going to be open to other search results; that users haven’t yet come to a decision. For instance, Facebook hopes that, if I have decided to buy a Fender guitar, I might still be interested in checking out Epiphone’s offerings. Maybe I will be and change my mind. Maybe I won’t be and get annoyed that what I want isn’t listed first.

If you are a Facebook user, have you noticed all of the places where Facebook's paid ads are appearing? Do you think this feature from Facebook is a game changer for the paid search industry or do you think it's eventually going to be replaced or go away?
Tags: facebook, facebook paid search, facebook paid search results, paid search, social media

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