Bill Hartzer

Your Mobile Web Site: Increase Mobile Conversions

Have you attempted looking at how you are increasing your mobile conversions of the mobile web site? Let's think a little about your mobile web site. What is it's purpose?

So, if you have a mobile web site, apart from advertising the website and getting more mobile guests, what are you able to else can you do? Among the best things you can do is work to increase mobile conversions on that mobile site. When guests come to your mobile site, what would you like them to do? What actions would you like them to perform? Would you like them to contact you, fill out a form, or buy something?

With out knowing exactly what your goal or goals are for you mobile web site, it'll be extremely difficult to increase your conversions on that mobile website. So, I recommend initial defining your objective or goals for the mobile web site. When the website has been up and operating to get a while (or even a couple of days, for that matter), you may have some analytics information. Check out your Google Analytics or web analytics and see exactly where individuals are going and what they are performing on your mobile web site. That may assist you to define your conversion goals for your mobile website.

You might also currently have goals defined for your company, and for the main website. Would the same objectives for conversions be applicable to your mobile web site, also? Maybe. In some businesses they'll transfer for your mobile web site.

If you're still sure whether or not or not you need to optimize your mobile site's conversions, you need to evaluate your mobile conversion rates to that of your other web traffic. If conversion prices are much lower for mobile customers than conventional Web users, a website’s lack of optimization might be costing the website money. Oftentimes, guests struggle to locate the knowledge they require on websites that are not optimized for their device. Taking the time to optimize your website for certain visitors--and creating certain that they attain the meant goal--will assist.
Bill Hartzer

You Should Acquire an Exact Match Domain Name

What's an Exact Match Domain Name? Exact Match Domain Names are just that--domain names that include an exact match of the keyword or keyword phrase. So, an example of an exact match domain name would be "" or "" or perhaps exactly where "keyword1" is 1 word and "keyword2" is an additional keyword. It is extensively known in the Search engine optimization business that getting one of these keyword-rch exact match domain names will astronomically improve the probabilities the website will show up on the first page of the search results to get a keyword search that contains these keywords or keyword phrase. Currently, this "additional ranking benefit" is only valid for .COM domain names that do not include hyphens. The only other caveat is that the domain name must really be a live web site on the exact same topic as the keyword. Ideally, the home page ought to concerning the subject from the keyword and it ought to be "optimized" for that keyword phrase.

Just purchasing an Exact Match Domain Name is not enough. An Exact Match Domain name can be an asset for the search engine optimization efforts. It can really give you the unique edge that you may need to be able to increase your web site's search engine rankings and bring targeted traffic for your website. Certainly for those who have a website on that domain name, visitors will know what to expect once they get there. And it could give you an edge more than your competitors. After all, there is only one Exact Match Domain Name for each keyword phrase.

When considering the worth of a domain name, and buying a domain name, there are many factors to consider. Similar to property, you will wish to obtain a great idea of "comps", what similar domain names have lately offered for in the past. You can search the domain name product sales utilizing, which lists domain name prices when that data is available publicly. In some cases, you may even find the domain name you would like if it was sold prior to.

The worth of a domain name, even though truly is eventually determined on how much somebody is willing to pay for it, may be "estimated". There are a few online resources available to figure out value, including and Sites that do an automated valuation tend to make use of a combination of the amount of searches monthly (if it consists of a keyword) and also the typical CPC (cost per click) for that keyword. The greater the average CPC and also the more people search for keyword, the greater worth an EMD may have.

Your Present Domain Names and Renewals
What about a domain name which you currently have? How do you know if you should renew your domain name if it's an Exact Match Domain Name? Or maybe just consists of a keyword phrase? If the domain name is developed, which means that there is a reside website on it, and it’s in use, then probably you should renew the domain name. For those who have spent any time including unique content on the web site, then most likely it's profitable-or may be lucrative. You will find methods, following all, to monetize just about any website out there-and created web sites have worth. If you are not preparing on continuing with operating around the website, then maybe you should consider promoting it to a third party. In any situation, if the domain name is developed, I'd renew the domain name and sell it to a third party.

Another option could be to redirect it to an additional current website which you own. Nevertheless, keep in mind that they Search engine optimization worth of an Exact Match Domain Name really only will exist if the domain name has a reside website on it.
Bill Hartzer

Instagram Photo Album: Facebook Buys Instagram

Is a photo really worth a thousand words? Well, to Facebook, an Instagram Photo Album might just be worth a billion dollars. Yes, that's right, Your Instagram photos are now going to be a part of Facebook, because Facebook just recently bought Instagram.

I have to admit that personally I have not used Instagram that much, especially because I do not take a whole lot of photos with my smartphone. I take photos, but am not as much a photographer during my normal working hours than I probably should be. And when I am actually not working, I do not make it a habit of carrying a smartphone. It looks like a lot of people besides me actually do use Instagram, and for that nine-person staff, I whole heartedly congratulate them on this new acquisition.

What's interesting to note, is that company, now worth a billion dollars in cash and stock, only has 9 employees, who all became millionaires virtually overnight with the acquisition by Facebook. Facebook will apparently be building on Instagram’s strengths and features and growing the app independently rather than just trying to integrate everything into Facebook.

Mashable is also reporting that "Facebook plans on keeping features within the app that allow photos to be published on other social networks, and the ability to have followers and follow people who are not necessarily your Facebook friends."

So, if you are into taking photos and you're not an Instagram user yet, then you might as well get on board with Instagram right now, as it apparently is going to be a bigger part of our online social lives than we think. Especially because Instagram has just gone mainstream.
Bill Hartzer

Fonts: Choosing the Best Font

If you're a internet designer or want to be 1, or if you're beginning an internet project that entails text, you then most likely understand that way you choose fonts is crucial to the success of your project. It just has to appear the proper way, and the subtleties of the font which you use is a critical part of the entire design equation.

There are particular font-related questions that you should inquire yourself that will help you figure out which font to make use of for your style. These consist of questions about whether or not or not you need to use a serif font or a non-serif font.

Other essential concerns like your general objective for the poject and what precisely are you designing are other typical questions that may assist you to determine precisely which font to make use of for the venture.

The trick to selecting the proper font for the venture demands a mixture of company guidelines and loose intuition. Standing Dog guides you through the procedure.

What exactly is a font?
In typography, a font is traditionally defined as a quantity of kinds composing a total character set of a single size and type of a particular typeface. For instance, the complete set of all of the characters for "9-point Bulmer" is known as a font, and also the "10-point Bulmer" would be another separate font, but a part of the same font family, whereas "9-point Bulmer boldface" could be another font inside a different font family of the same typeface. One individual font character may be known as a "piece of font" or perhaps a "piece of type".

Font these days is often utilized synonymously with the phrase typeface, even though they had clearly understood different meanings before the advent of digital typography and desktop publishing.

Various fonts from the exact same typeface might be used within the exact same function for numerous degrees of readability and emphasis. The excess weight of the specific font is the thickness of the character outlines relative to their height. There are lots of names utilized to describe the weight of a font in its title, differing amongst type foundries and designers, but their relative order is generally fixed, some thing like this:

-- Hairline
-- Thin
-- Ultra-light
-- Extra-light
-- Light
-- Book
-- Normal / regular / roman / plain
-- Medium
-- Demi-bold / semi-bold
-- Bold
-- Extra-bold / extra
-- Heavy
-- Black
-- Extra-black
-- Ultra-black / ultra

The terms normal, regular and plain, occasionally also book, are being used for the standard weight font of a typeface. Exactly where each appear and differ, book is often lighter than regular, but in some typefaces it is bolder.

In numerous sans-serif and some serif typefaces, particularly in those with strokes of even thickness the characters from the italic fonts are only slanted, which is frequently done algorithmically, with out otherwise altering their look. Such oblique fonts are not true italics, since they lack the change in letter shapes that is a part of the definition of an italic.

You will find other aspects that will differ among font styles, but more frequently these are regarded as immanent features of the typeface. These include the appear of digits (text figures) and the minuscules, which may be smaller versions of the capital letters (small caps) even though the script has developed characteristic shapes for them. Some typefaces don't include separate glyphs for the instances at all, thereby abolishing the bicamerality. Whilst the majority of these use uppercase characters only, some labeled unicase exist which choose either the majuscule or the minuscule glyph at a common height for each characters.
Bill Hartzer

Naturally Gain More Facebook Fans

There's a phrase that's popular, and it goes something like "if you build it they'll come". Nicely, that could be additional from the truth when you want to gain more Facebook fans. It is exactly the same with any other web site. If you construct a great website, as well as when you have an excellent Facebook fan web page or Facebook business page, that does not mean that all sorts of individuals will come flocking to your web site or your Facebook page. You gain Facebook fans by providing individuals something, offering some reason to like your internet web page or turn out to be a fan.

Exactly the same goes for social media websites like Twitter, also. There needs to be some reason why someone would wish to follow you on Twitter. You will find certain celebrities that have plenty of Twitter fans just because of who they're and what they tweet about. But for your rest of us, the other 99 % that set up Twitter accounts and only dream of getting 1 million followers, or even 1 hundred thousand followers, you have to provide your followers something. Granted, it does not necessarily have to be some monetary present, payment, or even some type of "prize". But you need to give Twitter users some reason to adhere to your Twitter account and interact with you on Twitter.

Standing Dog, on their interactive marketing blog, explains how to build your Facebook fans and Twitter followers organically in seven steps. They are seven pretty simple tasks that you can carry out without a lot of investment. Lauren Parajon from Standing Dog believes that in the event you follow these seven actions you will gain more Facebook fans, and you will acquire much more Twitter followers.

Lauren says that "You have to construct an audience to cultivate an internet neighborhood of brand supporters. You have to concentrate on your existing fans to achieve new fans. The much more frequently your fans interact with your brand, the better opportunity you have at their friends seeing it in their newsfeed and determining to become a fan also. Each time somebody interacts together with your page, it is free advertising for your brand."

So, that entire "If you build it, they will come" saying only holds accurate in the event you redefine the it. It isn’t a Facebook web page. It isn’t a Twitter account or a YouTube video.

It's an audience.
Bill Hartzer

How One Setting Could Be Hurting Your WordPress Search Engine Optimization

Did you know that one little, easy-to-fix, blog setting in WordPress actually has the energy to virtually kill any and all your WordPress Search Engine Optimization efforts of all of your weblog posts? If you do not setup WordPress properly, this one setting will make all your Seo efforts go down the drain. Unless of course this is set properly, you might not even know why your weblog poss aren't ranking nicely in Google. Let me clarify.

When you publish a blog post on your WordPress blog, in the event you do not possess the date and time set correctly, the blog publish might be published as if it had been published in the past (for example, one day ago), when truly it is being posted/published "right now". Why is this an issue? Google uses the date *YOU SET* in your WordPress blog to figure out when precisely a weblog publish was published. And Google utilizes that date in the real search outcome listing for the blog post--as nicely as part of the "freshness" part from the search engine algorithm.

When you have your time zone set incorrectly, you'll quite possibly not get any additional Search engine optimization boost in the "freshness" of the blog publish. Your blog publish will never display up in the direction of the leading of the search results if somebody searches to get a keyword phrase and sorts the search results by the "past hour" or sorted "by date". There is an option to do that shown on the left sidebar from the search results, as shown beneath:

But, what may be more essential, is that your new blog publish may not receive as a lot of an "SEO boost" from extra new links, social bookmarks, or social "sharing" that occur rapidly after a blog post is published. It's been my observation that if a blog publish is posted (it's a new URL) and it receives new links, social bookmarks, and social "shares" within a certain period of time, that new URL starts to achieve traction: and will eventually rank better than if it isn't promoted. Weblog posts, even if they are published and promoted right following becoming published, will not benefit from the additional promotion if the Time Zone setting isn't correct in WordPress. Why?

If Google thinks the weblog post is "old" then it'll not benefit from the "freshness" of the blog post. Although it might in fact be new and fresh, Google relies around the date that "we set" on our weblog posts, not when they initial discovered the URL.

So, how do you alter this? How do you make certain that your WordPress weblog posts aren't falling victim to this wrong setting?

1. Log into WordPress (i.e.,
2. Around the left side, choose "settings".
3. In the middle from the page, look for "Timezone".
4. verify your timezone to create sure that the time is correct

If everything is right, then you should be just fine--there is nothing to alter. If it is not correct, or when the timezone is displaying something different, you then may have Seo issues with every and every weblog post. And if you are doing any weblog post promotion and link building for your weblog posts, you probably currently understand that the timing is essential. Don't let your one easy WordPress setting hurt all of your search engine optimization efforts. Verify your timezone setting.

I just have 1 question: Why is Google relying around the date that we set on our own blog? Should not Google be relying on the date of when they crawl our new blog post?
Bill Hartzer

Pinterest Review: Peeking at Pinterest, the Social Media Site

So, you've most likely heard about this new up and coming social media site known as Pinterest. I decided to create a Pinterest Review to discover precisely what is so Pinteresting about Pinterest. I mean, really: why are numerous individuals flocking to Pinterest, another social bookmarking website that appears to become obtaining all sorts of attention lately. Here is my Pinterest review, discussing why Pinterest is so Pitneresting. Here is why you should get on board and get ahold of an invite. And why Pinning will be the subsequent social bookmarking, and how you, as a company owner, can drive all kinds of visitors and sales for your website.

You may or might not have heard, but there is a new social media site known as Pinterest. Unlike other social media websites exactly where the primary focus is to develop a profile, with Pinterest, the emphasis is on “pinning” photos that interest you for your numerous pin boards (hence the name Pinterest). From there, you can vote up pinned photos, or make comments. Getting started with Pinterest is simple, but getting in isn't quite as simple

Here's exactly where it gets fascinating for those who are performing advertising, and searching for a new avenue to marketplace your goods (for all those who haven't figured out some ideas currently). Pinterest also has a Presents class that's sectioned off based on price. Consequently, should you be looking to market a reduced, or higher dollar item, then doing so on Pinterest is a possibility. Please remember that spamming the website will get this feature shut down eventually, so please make use of this function with wisdom, and a few degree of moderation.

Here are some ideas of how you can use Pinterest to market your products:

-- Write an article about various products which you provide below a specific cost point (ex: Great Gift Ideas Below $20). Pin the photos in the post to a pin board inside your Pinterest account, and share them with other people.
-- Produce a video teaching somebody how you can do something, and share the video on Pinterest. To make this concept even more powerful, you could create an article, or blog publish, and include the video on the weblog post, after which pin the video in the weblog post to your Pinterest account.
-- Take some funny pictures inside your area, or neighborhood, and place the URL for your website at the bottom of the picture, and then share the image on 1 of the pin boards.

Do you need a Pinterest Invite? Really feel totally free to get in touch with me. And do not forget to follow me, you are able to adhere to me on Pinterest as Bhartzer.
Bill Hartzer

Why Facebook Timeline for Pages are Better than Landing Tabs

Timeline for Pages on Facebook doesn't provide admins the ability to set a default landing tab. Here's why we think that is a great factor.

Facebook lately revealed Timeline for Pages, and subsequently removed the Facebook default landing tab. You can no lengthier set a default landing tab. Whilst numerous individuals who admin Facebook business pages are shocked by this move, or maybe even baffled, let's discuss why this is really a great move by Facebook, rather than such a bad factor.

While you recall, prior to the introduction of Facebook's Timeline for Pages function, Facebook company web page administrators had been in a position to choose whether they needed Facebook users to land around the page’s Facebook wall or one of its various customized tabs. Numerous manufacturers, for many many years, relied on the default-tab feature to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button so as to achieve access towards the Facebook company web page and its fan-only content.

Previously, before Timeline for Pages was put into action, Facebook business administrators could select which tab was shown because the default. And it could differ depending on which content material they needed the user to determine once they first went to the Facebook company web page.

When Timeline for Pages was exposed, that all changed. Now there's no Landing Tab default.

Now, like a Facebook business page administrator, just because you cannot set a contest or other customized app because the default tab does not imply you cannot immediate both Facebook fans and non Facebook fans to that tab via an ad or perhaps a Facebook icon in your website. Or perhaps a newsletter. Every Facebook app will nonetheless have its personal own unique app URL. If you would like your Facebook customers to land around the contest or an additional customized app, create the app and make use of the app’s link, not the link towards the web page, for your ads. Embed the app’s link within the Facebook icon on your web site and in newsletters.

There might be some confusion and additional function in order to create modifications to your Facebook company page in order for Facebook Timeline for Pages to convert nicely. But more than the long run, I do believe that this was a needed change. What do you think?
Bill Hartzer

Should Your Company Blog be Outsourced?

Should your company blog be written in-house or ought to you outsource the writing of one's business weblog? While some companies spend additional unique attention to their blogs, others appear to have little to no interest in maintaining it regularly. I prefer to make a commitment for your business weblog, and keep it as much as date on a regular basis, rather than make it appear like a ghost town. Both you publish frequently or don't have a weblog in any way.

Dave Thomas, from, wrote a blog publish about determining to outsource your blog or just writing it in-house utilizing your company's employees.

There are many concerns when deciding to outsource your company blog or not, which includes: these considerations:

-- Should you choose to go outdoors using the weblog, make sure the voice and message sound as if they are coming out of your business rather than a PR firm, as getting a weblog that does not possess the tone of your business can backfire on you. Whilst a weblog may be tiresome to keep up, maintaining it in-house usually appears to me to become the much better choice, merely because of the reality your workers know their business better than outsiders do;

-- Those in your company are your leading assets because they ought to know the ins and outs from the company. Many occasions the blog will be handled inside the marketing division, so that is exactly where your efforts should be targeted if you want to maintain the weblog in-house. Should you be looking to job that department with other responsibilities, then think about having the head from the company create it so it gives it much more authority. Lastly, you are able to look to go outdoors the business for assistance;

-- What is the message you can be sending for your clients by outsourcing the blog? Some customers might take it while you don’t have enough time for that weblog, so maybe you don’t have enough time for them too. It's important to believe ahead how what you do as a business will probably be perceived by the public, that consists of blogging.

-- Going outdoors the business with the blog means that you could possess a little much less manage over it. It also means that you both have faith in the people creating and posting it or you end up getting somebody in-house evaluation every posting before it goes live. By performing the latter, you are most likely best off trying to keep it in-house;
Bill Hartzer

How to Remove Paid Links

With regards to search engine rankings, we all understand that one of the major search engine ranking elements is how many links you have to your website. And we know paid links can hurt your search engine rankings. Here is how you can remove paid links out of your website without hurting your search engine rankings.

It is fairly typical understanding these days that buying text links is against Google's Webmaster Guidelines, and can get your web site penalized in the organic search results. Google says specifically that "Buying or selling hyperlinks that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results." We have seen that even a large well-known website's search engine rankings can plummet when their paid link strategy is exposed.

There are several reasons why you would want to get rid of paid links for your website:

- The Cost of Paid Links. It's, over the long run, cheaper to get rid of the paid links than to have to pay for links every month. Links are usually paid for on a monthly basis.
- Search Engine Ranking Problems. Your web site has been penalized in the search engines because of paid links. You were enjoying great search engine rankings for the major keywords that you're wanting to rank for--and now your website's rankings have dried up. You're losing out on a lot of visitors and sales.
- The Fear of Getting Banned or Penalized. I have not seen a lot of websites lately that have been fully banned from the search engine results because of paid links. However, I have talked to a lot of web site owners who have been severely penalized because of paid links. It ruins their online business. So, if you are paying for text hyperlinks to your website, there is a real potential for getting penalized. Your website may not recover that quickly from it. Now is the time to start getting rid of the paid links for your site.

How do you remove paid links without hurting your search engine rankings?

The strategy for getting rid of the paid links will depend on your current situation. If your website has been penalized for paid links, then you need 1 particular strategy for recovery. If you've not been penalized yet for paid links, but are fearful that you could be penalized, then I recommend a different strategy for dealing with the paid links.

The process for removing the paid links for your website if your site isn't penalized yet is pretty much the same as if your website has been penalized. However, the key right here is to make sure that you do not eliminate all from the paid links all at once--which could have a big impact on your search engine rankings. So, what you'll want to do is get a good handle on all of the links for your website: and then start removing and replacing them slowly, over time. Replace the paid links with links that are equal in topic, PageRank (or MozRank or ACRank), anchor text, and age.

Having a few paid links for your web site is not going to be a problem, most of the time. As long as your entire link profile (all from the links pointing to your website) are not made up of one type of link, you're not going to see search engine ranking problems. But, to be on the safe side, I don't recommend paid links--especially whenever you can use other methods of obtaining hyperlinks for your web site.